4. Electronic Theses and Dissertations (ETDs) - Faculties submissions

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    The adoption of multi-sided market platforms within the South African creative economy
    (University of the Witwatersrand, Johannesburg, 2024) Magwebu, Yoyisani Gcisa; Chalomba, Nakuze
    This study aimed to explore the adoption of multisided marketplace platforms (MSMPs) within the South African creative economy, given the limited evidence of their adoption, explicitly focusing on the visual art domain participants. By applying a phenomenological design, the study aimed to understand how the phenomenon of marketplace platform adoption can create value for all stakeholders within the visual art ecosystem and develop a conceptual framework which addresses the unique needs of the visual art sector whilst providing valuable insights for future researchers to expand. A qualitative research approach was used to gather data from semi-structured interviews with ten visual art value chain members. Participants included actors representing the primary market, secondary market, support services and reception of the visual art ecosystem. The interview data were examined using thematic analysis, including inductive and deductive analysis. The study findings highlight the potential MSMPs have in creating value for all ecosystem actors within the South African visual art value chain. The research suggests that implementing appropriate platform policies and governance and positive experiences through platform features, functionality, design, layout, and social influence can increase adoption and retention with ecosystem members. Furthermore, the study suggests that co-creation impacts the adoption and sustained usage of MSMPs
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    Where Did Things Go Wrong? An Investigation of the Adoption of the Creative Industry and Creative Economy Concepts in the Malawi National Cultural Policy
    (University of the Witwatersrand, Johannesburg, 2023-07) Phiri, Yotam Alston Maweya; Joffe, Avril
    The enactment in 2015 of Malawi’s National Cultural Policy was heralded as providing the formalised guidelines that would bring together stakeholders in the arts and culture sector towards the attainment of a common set of goals and a unified vision. However, in the eight (8) years that have followed there is a perception amongst non-state actors that the National Cultural Policy contains a vision and goals that do not meet the realities on the ground, nor the needs of its intended beneficiaries. This research challenges the assumption that the failure of the National Cultural Policy is the result of the failure to reconcile the transition of Malawi’s arts and culture from the margins during the Single-Party era to its alignment more centrally in national development agendas in Democratic Malawi. The central argument of this study is that the failed attempt of the government to mimic the application of the creative industry and creative economy concepts utilised with much success in the Global North, in Malawi’s arts and culture sector is at the heart of the National Cultural Policy’s failure. This research study investigates the failure to mimic these Global North concepts without recontextualizing them to the Malawian arts and culture landscape in the early stages of the policy’s development as being the root cause for its subsequent failure. The study utilises a qualitative methodology in order to analyse the various disconnects within the National Cultural Policy and the impacts these have on the policy’s implementation.