Faculty of Commerce, Law and Management (ETDs)
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Item Digital Transformation in a South African retail organization(University of the Witwatersrand, Johannesburg, 2023) Nnzeru, Tshisevhe; Sackstein, SuzanneDigital Transformation is at the heart of the Fourth Industrial Revolution and much of the research claims that an organization’s success is increasingly dependent on their ability to exploit DT with the e-Commerce industry being significant globally. While South Africa’s digital transformation is materially behind developed nations, retailers are gearing up for growth by digitally transforming their operations, not only to compete but remain relevant. Therefore, this research seeks to understand the successful implementation of Digital Transformation in a South African retail context. The Technology, Organization and Environment Framework was selected as the theoretical framework to guide the research design and interpret findings. The research question for the study is What does successful DT implementation in a SA retail organization entail? To answer this research question, an interpretivist qualitative, case study research design was employed. Data from a retailer undergoing Digital Transformation was collected through ten semi-structured interviews using an Interview guide and analyzed using Content analysis method. Findings reveal that Digital Transformation is not about Technology, it is organizational transformation encompassing transformational leadership, strategy development and implementation aligned with overall business strategy, technology as an enabler for transformation, empowerment of the workforce with digital skills and a conducive digital culture characterized by learning, change, innovation and adaptability. Findings also indicate that the added complexities of legacy environments cannot be underestimated for traditional brick-and-mortar retailers. In essence, DT is about people embracing change – not technology. As limited research has been conducted and published regarding the South African retail DT context, these findings contribute to the limited existing knowledge base with empirical findings, specifically, contributing important knowledge on what specific aspects need to be considered and accounted for when conducting DT and proved TOE Framework to be useful for understanding large digital disruption. For practitioners this research contributes a holistic approach to implementing DT beyond technology which includes transformational leadership, Digital Transformation Strategy development and alignment with overall business strategy, empowering people with digital skills and a digitally enabled culture with digital technology as an enabler for Digital Transformation. Furthermore, to be successful with Digital Transformation, it becomes essential for organizations to manage the added complexities of legacy environments and lastly, for entrenched workforces to realize that Digital Transformation is a necessity for business survival and adapt.Item Factors that impact the adoption of online food delivery services by urban consumers in South Africa(2021) Capri, TalgaOnline Food Delivery is defined as the process of ordering food from a website or application for the following categories; fresh produce and groceries, readymade meals or “take-aways or meal kits (Hirschberg, Rajko, Schumacher, & Wrulich, 2016). Online Food Delivery (OFD) services offers consumers convenience of access and time savings but not all consumers may trust OFD services and may perceive risks that can undermine OFD adoption and use. This research examined the factors influencing consumer adoption of OFD services among urban consumers in South Africa. This study followed a positivist paradigm and developed an extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model comprising twelve hypotheses. A selfadministered online cross-sectional survey was used to gather the data from a convenience and snowball sample of urban consumers drawn from a local University and the researcher’s professional network. A final usable sample of 180 consumers was available for analysis. The sample represented an adequate number of both male and female respondents, higher income earning groups, mainly over the age of 35, from multi-individual households with access to the requisite technologies, and who were familiar with OFD purchasing. The discriminant and convergent validity of constructs as well as the reliability of the construct measures was confirmed, except for the UTAUT2 construct of habit which was dropped from the model. Correlation and regression analysis was performed to confirm the strength and direction of the relationships between the proposed construct. Results supported performance expectancy, effort expectancy, social influence and trust as the most significant factors driving OFD adoption. These findings have implications for practice such as strategies around 1-Click ordering, intuitive application navigation, continuous social engagement methods, rewards, loyalty programs, maintaining quality and freshness of meals and an efficient delivery service. Suggestions for future research are provided.Item Factors that impact the adoption of online food delivery services by urban consumers in South Africa(2021) Capri, TalgaOnline Food Delivery is defined as the process of ordering food from a website or application for the following categories; fresh produce and groceries, ready-made meals or “take-aways or meal kits(Hirschberg, Rajko, Schumacher, & Wrulich, 2016). Online Food Delivery (OFD) services offers consumers convenience of access and time savings but not all consumers may trust OFD services and may perceive risks that can undermine OFD adoption and use. This research examined the factors influencing consumer adoption of OFD services among urban consumers in South Africa. This study followed a positivist paradigm and developed an extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model comprising twelve hypotheses. A self-administered online cross-sectional survey was used to gather the data from a convenience and snowball sample of urban consumers drawn from a local University and the researcher’s professional network. A final usable sample of 180 consumers was available for analysis. The sample represented an adequate number of both male and female respondents, higher income earning groups, mainly over the age of 35, from multi-individual households with access to the requisite technologies, and who were familiar with OFD purchasing. The discriminant and convergent validity of constructs as well as the reliability of the construct measures was confirmed, except for the UTAUT2 construct of habit which was dropped from the model. Correlation and regression analysis was performed to confirm the strength and direction of the relationships between the proposed construct. Results supported performance expectancy, effort expectancy, social influence and trust as the most significant factors driving OFD adoption. These findings have implications for practice such as strategies around 1-Click ordering, intuitive application navigation, continuous social engagement methods, rewards, loyalty programs, maintaining quality and freshness of meals and an efficient delivery service. Suggestions for future research are provided