Faculty of Commerce, Law and Management (ETDs)

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    “Communication Agents Impacting Consumer Green Training and Competencies: Moderating Role of Creativity”
    (University of the Witwatersrand, Johannesburg, 2024) Piperidis, Konstantinos Georgios; Duh, Helen Inseng
    Marketing management scholars are examining the extent to which knowledge, skills and competencies in environmental management assist in protecting the environment while gaining economic benefits. However, there are questions as to the communication agents developing the green training and resultant competencies. Thus, this dissertation employs the Ability- Motivation-Opportunity (AMO), Socialisation, and Natural-Resource- Based-View (NRBV) theories that guided the development of a conceptual model to examine the extent to which four socialisation agents (peer, family school, and media) impacted green training and ultimately green competencies. The research also examined the mediating role of green training and the moderating role of green creativity in how much green training drives green competencies. Quantitative data was collected from 425 students and non-student respondents through online questionnaires. SPSS was used to examine descriptive statistics and SmartPls was used to conduct structural equation modeling (PLS-SEM) for the testing of the hypotheses. The results revealed that the socialisation agents (i.e., peer, family, school, and media) significantly impacted green training, which in turn significantly impacted six dimensions of green competencies (i.e., green knowledge, green skills, green awareness, green ability, green attitude, and green behaviour). Green training mediated all the relationships between the socialisation agents and green competencies. Consumer creativity significantly moderated the relationships between green training and the awareness and knowledge dimensions of green competencies even though negative. Environmentalists and consumer interest groups would benefit from this study by identifying the communication agents that can best train consumers to consider the environment in their consumption behaviours and develop competencies in assisting in environmental protection. Marketing practitioners and social marketers can also benefit from the knowledge of which communication agents can be best targeted to educate customers and develop their green competencies, while their green creativity makes its influence.
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    The effects of individual and organizational factors on ethical behavior in the South African construction industry
    (2019) Makonye, Chido
    Employees often face many difficult situations that demand ethical decision making from the viewpoint of society and organizations. Various factors influence the outcome of ethical or unethical decision-making and behaviour of employees. This paper briefly examined some of the major factors that may affect ethical behaviour in construction companies. The strength of these factors may vary from individuals to individuals, organizations to organizations, and situation to situation. The factors that were investigated are personal values, corporate ethical values and the organisational climate. Age and gender were used as moderators in this study. South Africa is a developing country in which many private and public organizations are being faced with a lot of fraud and corruption. It is not only in private organization but also the government. This call for an investigation on ethical behaviour but to solve a problem one must find the source of the problem. The study was designed to answer the major question: Are there any significance relationships between personal values, corporate values and organisational climate and ethical behaviour in the South African construction industry? The researcher employed a quantitative research method. Data collection was done by use of questionnaires distributed to various construction companies. A computer programmer called SPSS version 25 and Microsoft excel were used to analyse data. Descriptive statistics was used to interpret data collected from the first section of the questionnaire that is the biographic information. Linear regression and correlations were used to test the proposed hypothesis. Multiple regression was used to test the moderation effect of age and gender. The findings largely confirm previous studies that personal values and corporate values influence ethical behaviour. However contrary to some previous studies, there was no significant relationship between ethical behaviour and organisational climate. Conclusions, findings and recommendations were drawn from the results.
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    Environmental spatial planning: achieving sustainable development in sensitive areas
    (2019) Snyman, Louis Gerhardus; Humby, Tracy-Lynn
    South Africa is at a crossroads. Near stagnant economic growth and rising levels of poverty are at the top of the political agenda. In response, the state has adopted a rapid developmental growth strategy in an attempt to build an efficient economy that makes inroads into reversing a legacy of social and economic marginalisation. In a rural context, this includes supporting large industrial developments which include extractives-related activities that exploit precious natural resources. The status quo has positioned many state-sanctioned development plans on a collision course with the sustainable utilisation of sensitive natural landscapes. It is thus vital to investigate how planners and decision-makers appropriately reconcile the seemingly conflicting environmental, social and economic considerations that constitute ‘sustainable development’. This fine balancing exercise requires tough compromises to create harmony between imperatives deeply embedded in the language of rights. The two intersectional areas of law at the centre of this debate are environmental management and spatial planning; each of which prescribe numerous tools that attempt to operationalise the balancing of the often conflicting imperatives within ecologically and culturally sensitive areas. The difficulty in managing development in sensitive areas is the application of interconnecting, yet often conflicting, legislative and governance systems. Therefore, the key research questions are: How are spatial planning and environmental management paradigms being applied in sensitive areas in South Africa? Moreover, what are the chief factors inhibiting or promoting the effective use of spatial planning and environmental management to achieve a reconciliation between development and conservation in sensitive areas? Lastly, what are the legal dimensions of these questions, if any? The purpose of this study is thus to suggest ways in which spatial planning and environmental management can be better integrated to achieve the desired outcome of sustainable development in sensitive areas. Although this is a pressing issue, little empirical research has been conducted in this specific area and previous work has failed to address the specific legal, institutional and operational obstacles that exist in creating a cohesive and inclusive system.