Faculty of Commerce, Law and Management (ETDs)
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Item Factors Influencing Digital Banking Adoption: An Empirical Study in South Africa(University of the Witwatersrand, Johannesburg, 2023) Bvuma, Shaun Amukelani; Ligaraba, NeoPurpose Various factors influence banking customers to adopt digital banking, also known as online banking or e-banking. This study sought to determine which factors influence continuous intention to use online banking among individuals over the age of 45 in South Africa Design/methodology The study employed a quantitative approach. A convenience sampling method was used from a total of 256 participants who reside in South Africa. The participants were aged between 45 and 65 years, who had used online banking within the past 6 months completed an online questionnaire. The data was analysed using SPSS 28 and Structural Equation Modelling AMOS 28. Findings All the hypotheses were significant, with perceived ease of use, perceived usefulness and convenience having the strongest relationship on continuous intention to use online banking. This is an interesting finding amongst the 45 – 55 year old generational cohort, showing that technology and convenience play a major role in this age segment. Practical Implications The findings show that favourable banking conditions need to be in place, especially for Generation X (45-55 years) customers, who were the majority of participants. The findings could better assist marketing managers in the banking industry with developing strategies for this generational cohort. Originality/value The findings of the current study add value to the body of knowledge on online banking usage amongst the elderly population, especially because it involves online consumer behaviourItem Digital banking penetration in underserved communities in South Africa(University of the Witwatersrand, Johannesburg, 2022) Mdluli, Ntokozo; Totowa, JacquesThis purpose of this research paper is to investigate the impact that the closing of bank branches and the influence of digital banking as an alternative has on the banking population in underserved communities. For the purposes of the study, these communities are those that face barriers and challenges in gaining access to and using resources. Access to electricity, problems with broadband infrastructure or internet connectivity, employment, language, and literacy are just a few of the issues. With the rapid rate of bank branch closures globally and in South Africa, which are due to a variety of factors such as operational cost savings for banking institutions, looting unrest that resulted in property destruction, and the rate of digitalization, underserved communities are at risk of becoming financially excluded. The study sought to answer four research questions. Understanding the factors that influence underserved communities' banking activities, investigating the impact of traditional banking channel closures such as bank branches on underserved communities, determining whether the traditional banking channel closures result in financial exclusion of underserved communities, and making recommendations to banking institutions on how to lessen the impact of traditional banking channel closures. As part of the study, the researcher used a quantitative research approach, distributing a questionnaire to 179 members of underserved communities across South Africa. The key findings of the research showed that the results for two out of four hypotheses were statistically significant. We were able to show that the closure of bank branches increases the use of digital banking in underserved communities and may result in financial exclusion of people in underserved communities. In contrast to the literature review findings, we discovered that bank branches have no influence or impact on the community in underserved areas, and that issues with electricity and internet connectivity, a lack of digital literacy, and security concerns do not prevent underserved communities from using digital bankingItem Understanding factors that influence digital banking user intention: a South African banking perspective(University of the Witwatersrand, Johannesburg, 2023) Maharaj, Yashna; Appiah, Erasmus KofiIn an increasingly digital landscape, retail banks in South Africa need to keep abreast of the factors that influence consumers digital banking usage intention. According to existing literature, the most prominent factors include economic value, social influence, firm reputation, product features, product rewards and perceived ease of use. This study aims to explain the relationship between these variables and whether a user’s intention to use digital banking is influenced by these factors at the start of their decision-making journey. In order to assess the impact of each of these factors, an online survey was distributed to students from a South African university. The online survey used a 5-point Likert scale to measure statements related to each variable. A cross-sectional approach to data collection was preferred. There were 191 respondents that completed the survey. Majority of respondents in this study were African females between the ages of 18 and 24. 98% of respondents indicated that they use digital banking. The key findings indicated that social influence, firm reputation, product features and perceived ease of use did in fact influence consumers digital banking usage intention in South Africa. However, economic value and product rewards were found to be statistically insignificant. It was therefore concluded that banks should focus on strategies that improve these factors to attract and retain customers, especially within the younger generation.