Faculty of Commerce, Law and Management (ETDs)

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    Implementing Small Medium Micro Enterprises’ development services platform to collaborate with experienced graduates in South Africa
    (University of the Witwatersrand, Johannesburg, 2020) Baloyi, Nhlamulo Goodman; Junior, Owusu
    Small, Medium and Micro Enterprises (SMMEs), have been recognised as contributors to the development of economies. Despite their economic contribution, SMMEs keep facing several challenges, which lead to their collapse. In South Africa, most SMMEs hardly survive beyond the first three years after they have established (Maleka & Fatoki, 2016). Multidisciplinary researchers over the times have revealed that the fundamental challenges are due to lack of business advisory. While unemployment is on a high in the country, South African corporates tend to lean towards learned candidates. The critical issue is either on how graduates could remain assertive and relevant, even if they are unemployed or on how they could remain competitive to climb the corporate ladder when they are employed. This research, therefore, aims at proposing a business venture because of the business opportunity stemming from the challenges faced by SMMEs and graduates. This business venture proposal begins with providing a full synopsis of the proposed venture, followed by the literature review to contextualise the venture. Furthermore, a report of the research methods, including the sampling, the research procedure and the analysis undertaken are provided. The results are then presented. The venture proposal concludes with a presentation of the business plan emanating from the reviewed literature and the results of the conducted analysis. The establishment of Rent Brains will address the critical challenges that many Small Medium Micro Enterprises experience and warrant the need to develop platforms to support SMMEs to ensure their sustainability and contribute to the economy positively. The business' presence is ascribed to the gap in the market for a platform to bind to the supply and productively demand the proposed venture. Studies uncovered that the platform will, subsequently make transactions between SMMEs and graduates conceivable, which would not be conceivable without the platforms, while at the same time making an incentive for the two sides. The business is a two-sided marketplace that tries to enhance the coordinating of SMMEs owners with graduates in the different areas of their value chain
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    Reviewing labour market signals through the lenses of social sciences graduates from the University of the Witwatersrand
    (University of the Witwatersrand, Johannesburg, 2022) Madubye, Mokgethwa; Chikane, Rekgotsofetse
    Unemployment among social sciences graduates is often discussed as an issue of graduates lacking the required skills to enter the labour market. This research report sought to review labour market signals and unemployment experiences described and interpreted by social sciences graduates from the University of the Witwatersrand. This research aimed to analyse their perceptions of unemployment and their views on employability and signalling. It adopted the qualitative approach to collect data and analysed it using thematic analysis. The survey yielded twelve responses, and four of the twelve respondents returned for individual interviews. The research report aimed to understand whether there is a mismatch between what the labour market expects and requires versus what graduates perceive, and found that there is not. It was discovered, however, that while graduates of social sciences understand the requirements of signals, their unemployment experiences are rooted in various socioeconomic and political issues. This research report concluded that positively responding to labour market signals plays a significant yet minimal role in securing employment because an array of supply and demand factors determine unemployment and employment prospects among graduates. Higher learning institutions, employers, and government must collaborate to reform the social sciences curricula to align with the labour market’s demands and improve unemployment