Faculty of Commerce, Law and Management (ETDs)

Permanent URI for this communityhttps://hdl.handle.net/10539/37778

Browse

Has files: YesSubject: search.filters.subject.Consumers

Search Results

Now showing 1 - 5 of 5
  • Thumbnail Image
    Item
    The Impact of Digital Banking Amongst South African Consumers
    (University of the Witwatersrand, Johannesburg, 2023) Suthan, Dhivaker Navin Mahadev; Magida, Ayanda
    In light of the constant and swift evolution of digital banking, it is imperative that consumers quickly adapt to these changes. The advancements in technology are having a significant impact on businesses' strategic objectives and business models, as they are altering consumer behavior and expectations. As a result, numerous organizations have modified their business platforms in order to enhance their competitive edge by offering proximate and efficient solutions to consumers, thus influencing their approach to conducting business. This research aimed to elucidate the effects of digital banking on consumers and their inclination to modify their behavior, utilizing the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) as primary frameworks. The research methodology employed in an online survey, utilising a sample population of 240 respondents. The research effort was specifically focused on establishing if consumers are impacted, either positively or negatively due to technological advancements in digital banking. The primary data suggests that a significant number of individuals aged 46 or older in South Africa are hesitant to fully embrace digital banking. On the other hand, consumers between the ages of 18 and 45 appear more inclined to shift from traditional banks to digital-focused banks, such as Tyme Bank, Discovery Bank, or Bank Zero. The limited access to the internet in South Africa may be a factor contributing to the underutilization of digital banking by consumers.
  • Thumbnail Image
    Item
    Factors influencing coupon redemption in direct marketing campaigns in the South African retail market
    (University of the Witwatersrand, Johannesburg, 2023) Dlamini, Reagan Wonder; Qwaye, Emmanual
    Coupons are discounts offered by businesses to drive consumers to buy specific products or services. Companies continue to invest in coupons as a marketing tool however, the redemption of these coupons remain extremely low at around 2% mainly due to little being known about the factors that influence coupon redemption. This study focuses on identifying factors influencing coupon redemption within the South African retail industry. Secondary data was collected from one of the South African retail companies. The data consisted of consumers that the retailer had targeted with a coupon campaign during the period June 2020 to June 2021. A Quantitative method was used where a set of independent variables from demographics, consumer behaviour and coupon design were identified and analysed to understand their influence on coupon redemption. The study finds that factors such as offering coupons that are redeemable in a wider range of products, targeting consumers that have shown previous redemption behaviour and offering a deeper discount increases coupon redemption. While, offering coupons on a product where a consumer has never spent or has low spending behaviour, framing coupons in percentages as well as sending more coupons to a consumer at the same time decreases coupon redemption.
  • Thumbnail Image
    Item
    Business networks and the moderating impact of innovation on business performance
    (University of the Witwatersrand, Johannesburg, 2021) Jordaan,Brigitta; Msimango-Galawe, Jabulile
    South Africa faces frighteningly high levels of unemployment, inequality and poverty. Like many other emerging economies, the South African government has recognised the importance of entrepreneurial activity. It widely views SME's (Small or Medium- sized Enterprises) as the lynchpin to realising growth and expansion. However, a common challenge to the performance and growth of many SME's is the lack of access to resources. Additionally, as advancements in innovation have so rapidly evolved in recent years, a business's innovative capabilities have become just as crucial to its performance capabilities and sustaining a competitive advantage. This study mainly focused on investigating the extent to which networks, particularly supplier, consumer and competitor networks, moderated by innovation, impacted the financial performance of SME's in South Africa. Data collection from SME owners and managers throughout South Africa using self-administered surveys, distributed via Qualtrics. The results show that two supplier networks and consumer networks moderated by innovation significantly impact business performance. Consequently, no factors from the consumer networks construct were extracted in the EFA analysis to determine consumer networks' impact on business performance. As such, no conclusions could be determined in considering the consumer network's impact on firm performance. Findings suggest that the study be replicated with a significantly larger sample. It is also recommended that further research explores the extent to which network activities and network resources, when moderated by innovation, impacts business performance, with a view on measuring alternate performance metrics such as growth, market share and consumer and employee satisfaction and growth
  • Thumbnail Image
    Item
    Determinants of consumers’ willingness to use cryptocurrency as a form of payment in retail
    (University of the Witwatersrand, Johannesburg, 2022-07) Potelwa, Myezo
    The outbreak of the COVID-19 pandemic has significantly increased the number of online shopping transactions and cryptocurrency has been used as payment in some of these transactions. Some retail consumers are opposed to the use of cryptocurrency and some retail consumers want to be able to use cryptocurrency as payment in retail payments. Woolworths hired Insight, the management consulting firm, to help Woolworths executives find out whether it will increase or decrease Woolworths’s revenue if Woolworths starts accepting cryptocurrency as payment. Insight conducted its research in South Africa. Research participants answered the research questions by completing questionnaires online via the Qualtrics website. People of all ages shop at Woolworths, but for ethical reasons, Insight’s research only took the responses of adult research participants (people aged 18 and over) into consideration. The research approach of this consultancy report is quantitative research. The target population consists of South African adults. This consultancy report gathers data by using questionnaires with close-ended 7-point Likert scale questions. The reliability of this research is measured by Cronbach’s alpha score. The validity of this research is determined with exploratory factor analysis, which is conducted with IBM SPSS Software. The statistical processes that are used to analyse data include multiple regression analysis, correlation analysis, t-tests and ANOVAs. The dependent variables are Gender, Age, Environmental ethics, Ethics regarding criminal activity, Technology proficiency and Customer Equity. The dependent variable is Willingness to use cryptocurrency as payment. Money, time, common method variance and common method bias are limitations of this consultancy report. The anonymity of respondents is respected. This consultancy report takes the responses of respondents who have given informed consent into consideration. This consultancy report found that even though there will be some retail consumers who are opposed to the use of cryptocurrency as payments in retail because of their environmental ethics, there are many more consumers who want to be able to use of cryptocurrency as payments in retail because of the convenience of cryptocurrency payments, the lower transaction costs of cryptocurrency payments and the reduced risk of exposure to credit card fraud and identity theft when making cryptocurrency payment
  • Thumbnail Image
    Item
    Business networks and the moderating impact of innovation on business performance
    (2021) Jordaan, Brigitta
    South Africa faces frighteningly high levels of unemployment, inequality and poverty. Like many other emerging economies, the South African government has recognised the importance of entrepreneurial activity. It widely views SME's (Small or Medium-sized Enterprises) as the lynchpin to realising growth and expansion. However, a common challenge to the performance and growth of many SME's is the lack of access to resources. Additionally, as advancements in innovation have so rapidly evolved in recent years, a business's innovative capabilities have become just as crucial to its performance capabilities and sustaining a competitive advantage. This study mainly focused on investigating the extent to which networks, particularly supplier, consumer and competitor networks, moderated by innovation, impacted the financial performance of SME's in South Africa. Data collection from SME owners and managers throughout South Africa using self-administered surveys, distributed via Qualtrics. The results show that two supplier networks and consumer networks moderated by innovation significantly impact business performance. Consequently, no factors from the consumer networks construct were extracted in the EFA analysis to determine consumer networks' impact on business performance. As such, no conclusions could be determined in considering the consumer network's impact on firm performance. Findings suggest that the study be replicated with a significantly larger sample. It is also recommended that further research explores the extent to which network activities and network resources, when moderated by innovation, impacts business performance, with a view on measuring alternate performance metrics such as growth, market share and consumer and employee satisfaction and growth