Faculty of Commerce, Law and Management (ETDs)
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Item Financial inclusion in South Africa: An analysis of the financial sector regulatory framework and proposals for reform(2018-09) Duma, Amanda; Kawadza, HerbertAbstract Not Available.Item External Factors Influencing the Sustainability of Social Entrepreneurial Ventures in South Africa(University of the Witwatersrand, Johannesburg, 2020) Govender, Ramona; Murimbika, McEdwardSocial entrepreneurship is increasingly seen as a solution in addressing some of the social ills in the world. However, in order for the social enterprises to be more effective there is a need for them to be sustainable, particularly in terms of financial sustainability. Social enterprises that are financially sustainable are usually better able to create social value. The study sought to investigate the contributing factors towards social enterprise (SE) venture sustainability in South Africa using Cape Town as a case study. In doing so, quantitative research was conducted, with data being collected from the sampled social enterprises using an online survey. In this research it was found that, while government assistance was important, it was not significant in determining a social enterprise’s performance. The research also found that high social innovation improves a social enterprise’s access to philanthropic venture capital. In this regard, high social innovation was also seen to have a positive effect on social enterprise performance. The research thus concludes that social innovation is an important contributor to the sustainability of a social enterprise. The study offers updated information and adds to the theory on social enterprises in South Africa which is useful to prospective social entrepreneurs seeking to structure such organizations. In addition to this, the new knowledge and new insights will help government and civil society policy makers to formulate policies that can encourage social entrepreneurship in the country, especially with regards to funding. The study also offers useful insights on social innovation and emphasises its importance within the social enterprise context.Item The impact of digital ecosystems on customer loyalty in South African life insurance companies: A customer’s perspective(University of the Witwatersrand, Johannesburg, 2021) Muthama, Georginah M.; Nyamajiwa, Michael T.The concept of life insurance has been in existence for thousands of years, with a business model that has remained relatively the same. Persistency or customer retention in South African life insurance companies is an ongoing concern. Advancement in technology has provided new opportunities to life insurance companies, such as online sales, improvement in service offering, and the increase in brand awareness. The literature indicates that digital ecosystems offer a new value proposition for life insurance companies to create loyal customers. This study was motivated by the high number of policy cancellations, unmet premiums and lapsed policies experienced across the insurance industry in South Africa. The study proposed that customer loyalty can be increased with the implementation of digital ecosystems, specifically in terms of the value propositions related to ease of doing business, loyalty programs and digital platforms. The purpose of this study was to determine whether the value proposition provided by digital ecosystems can create loyal customers. A quantitative research approach was used in this study. Data was collected using surveys whereby the respondents gave their responses on a structured-self-completion questionnaire that were distributed via email and WhatsApp. A random sample of n=57 was achieved. The Cronbach’s Alpha test showed there was good internal consistency reliability for the independent variables, but the dependent variable has poor internal consistency. Exploratory Factor Analysis (EFA) was conducted and the factor loadings higher than 0.40 indicate that the constructs were valid. Multiple regression was applied to test the four research hypotheses. The results indicate that there is a statistically significant relationship between digital ecosystems and customer loyalty. Regarding individual value proposition items of digital ecosystems, ease of doing business does not have a significant relationship with customer loyalty, nor does digital platforms. Loyalty iv programs has a significant relationship with customer loyalty. The final conclusion of this research is thus that digital ecosystems do provide a value proposition which can increase customer loyalty. When a digital ecosystem consists of different value propositions, in this case, ease of doing business, loyalty programs and digital platforms, loyal customers can be created.Item Proposing the establishment of a tourist-generated-video library for destination marketing by tourism organisations(University of the Witwatersrand, Johannesburg, 2021) Lehutjo, TshepoTourist-generated media content is a phenomenon that has become increasingly popular in recent years on social media platforms; to a point where many travel bloggers have even taken it on as a full-time occupation to meet the growing customer/tourist demand for it. On the other hand, tourism organisations and the industry at large have not been at the ready to take advantage of these technological developments. The prevailing explanation for this contrast is that tourism organisations do not have the know-how nor the time to invest in these technologies as they are typically staffed by small, specialised teams. As a result, entrepreneurs may investigate this identified gap to assist tourism organisations in meeting customer demands for: authentic tourist-generated videos while these customers are in the discovery and decision- making process of before their travel journey. Data was gathered remotely through publicly available platforms on the Internet, using a close-ended questionnaire to capture responses. The responses were then processed to generate descriptive statistics to elaborate on the following: the proportion of South African tourism organisations currently using the Facebook platform was determined to gauge the size of the market. Further, the extent of video use and other factors on the platform was determined, within the attraction and engagement constructs of the Digital Marketing Framework. This was done to understand how and when tourist-generated videos are used, if at all, and what other methods tourism organisations apply to attract or engage customers. Based off the findings, which show that South African tourism organisations have a low social media engagement rate with tourists and make very little use of video (which is proven to be more engaging and better for sales conversion) as a form of media content – be it tourist generated or not. This research thus proposes the use of a tourist-generated-video library that tourism organisations will pay to access so that they may use such videos to market destinations on their social media profiles and websites.Item The influence of Entrepreneurial Capital on the performance of subcontracting SMMEs in Gauteng, South Africa(University of the Witwatersrand, Johannesburg, 2019-03) Rampa, Mmatsatsi; Galawe, JabulileThis study explores the prospect of entrepreneurial capital in stimulating SMME performance. It seeks to investigate the use of non-financial capital (entrepreneurial capital) in SMMEs registered under the CIDB, in the general building sector, and its influence on SMME performance. It unpacks the two dimensions of entrepreneurial capital which are entrepreneurial commitment and entrepreneurial competence. This study is a quantitative research, based on a positivism research paradigm. The survey structured research instrument was collected using Qualtrics. The primary data, with a sample size of 377, was distributed using emails and was consolidated via Qualtrics. The data analysis and interpretation was based on descriptive analysis, correlation analysis, exploratory analysis and multiple linear regression analysis. The study was initially designed to analyse the two dimensions (entrepreneurial competence and commitment) collectively with their antecedents (opportunity, relationship, conceptual, organising and strategic competencies); and (normative, continuous and affective commitment) respectively. The survey findings could not converge into a clear multi-dimensional factor structure for each construct. Hence the analysis could only be undertaken at the dimensions level without breaking them down any further into their sub-sets. Entrepreneurial competence was the only one of the two that emerged as the statistically significant predictor of SMME performance. However, both dimensions had a positive influence with business performance, though entrepreneurial commitments’ influence was weak and not statistically significant. SMME owners/managers should continuously advance and assess their specific entrepreneurial competence in order to positively influence their business performance. Policy makers, training and support programmes should align content to specific entrepreneurial competence.Item Stock Price Prediction in Sub-Saharan Africa(University of the Witwatersrand, Johannesburg, 2020) Murekachiro, Dennis; Mokoaleli, ThabangInvestors, researchers and practitioners are continuously exploring various ways to understanding stock market price movements and the development of techniques that can assist them in accurately predicting the stock markets and improve on in- vestment decision making and policy making. This study sought out to develop a prediction model for stock markets, determine which factors move stock prices and investigate the inefficiency of 11 selected stock markets. In order to predict the stock markets, this study made use of deep learning prediction models (LSTM, RNN, GRU, BLSTM, BRNN, BGRU) and statistical GAM in ten sub-Saharan African coun- tries (Botswana, Egypt, Kenya, Mauritius, Morocco, Nigeria, South Africa, Tunisia, Zambia, Zimbabwe) and the S&P500 (USA). Stock markets are predictable with inef- ficiencies found for the African stock markets as evidenced through calendar anoma-lies and high prediction accuracies whilst the lower prediction results for the S&P500 indicate market efficiency. The prediction model greatly improved prediction accuracy. However, there is no remarkable difference between unidirectional and bidirectional prediction models accuracy results for the eleven countries concerned. GAM statistical approach outperformed compared to all deep neural networks architectures in this study. The varying results for each country point to the uniqueness of each market confirming the varying market ecologies. In addition, this study also investigated the effect of macroeconomic variables (inflation, money supply, interest rates, exchange rates) on stock prices. Time series analyses were implemented through Johansen cointegration and Granger causality tests for short and long run relationships between macroeconomic variables and each stock market. Overall, empirical results for the African stock markets reveal a negative association between closing price and exchange rates, a positive relationship between money supply and closing stock prices for all countries. Mixed results for the other variables for each country attest to the fact that stock markets are unique and are influenced differently by these macroeconomic variables. Notably, African stock markets relate differently to macroeconomic variables as compared to developed stock markets. Stock market predictions were run on a python 3.5 environment using deep learning libraries Theano, Tensorflow, and Keras and Scikit learn and the time series analysis was analyzed using stata13 and R 3.6 softwareItem Financial System Stability in the East African Community: Prospects and Constraints(University of the Witwatersrand, Johannesburg, 2021) Lyimo, Anna Gustav; Ojah, KaluThis thesis examines the EAC financial system stability, focusing on the system’s prospects and constraints for the period 2000 - 2018. The primary agenda is divided into four objectives. The first objective is to investigate the evolution of the financial system and the kind of environment that it has been operating in. The relevant findings in respect of this objective indicate that the EAC financial systems have experienced both positive and adverse developments that have led to the initiation of several macro-economic and financial sector reforms. Credit risk is one of the major factors affecting the EAC financial system stability. The second objective is to conduct an empirical examination of the determinants of credit risk in the EAC financial sector. The associated results show that credit risk is responsive to the dynamics of member-countries’ macroeconomic and macro-financial variables. We found that prudent macroeconomic policies intended to stabilize inflation and exchange rates — which stimulate economic growth and increases the capacity to borrow – influence credit growth. And credit growth (with less prudent lending standards) increases the ratio of non-performing loans as well as raises credit risk during recessions. The third objective is to measure and forecast financial systems’ resilience in the EAC. Findings here suggest that EAC financial systems have remained relatively resilient, albeit vulnerable to shocks. Despite the differences in financial instability characteristics across the region, countries have reflected similar financial stability (or instability) patterns. The forecast results indicate that the EAC continues to experience financial system stability for the period 2018 -2020, other factors held constant. The last part (objective) examined the potential systemic risk contribution of individual banks to national financial systems. Here, the banking industries’ interconnectedness is shown to have increased significantly, especially during economic downturns, which poses a potential for spill-over of shocks (vulnerability) across the region during times of crisis. Each bank’s connectedness and potential systemic risk contribution is time varying. Also, there is a significant positive correlation between bank size and systemic risk contribution. Based on the above findings, and other findings of the study, the EAC region should monitor credit expansion to ensure it is consistent with economic and market realities; optimize benefits from linkages in the EAC financial system structure; and enhance effective policy formulation for more robust financial system regulation and supervision. There is also a need to conduct effective periodic risk assessments to identify and mitigate potential systemic risk, as to ensure regional financial system stabilityItem The Adaptation of the Shadow Corpse Belief System for Change Management in Corporate Organisations(University of the Witwatersrand, Johannesburg, 2021) Chazuza, Richard G.; Maier, ChristophThis thesis examines how the use of an African natural idea and practice, Mumvuri loosely translated in English to the Shadow on the Corpse Belief System can be adapted and used to understand change management in corporate organisations. While the talk of Ubuntu and other African ideas has received a lot of prominence in organisations and academia of its potentially untapped value in management, few to non-existent African ideas and practices are known to realistically permeate and guide management thinking and practices in corporate organisations. This thesis is informed and guided by the interpretive paradigm. It adopted and followed the qualitative approach where the basic interpretive qualitative research design was used. In-depth, semi-structured, open ended and thematised interviews were used to collect data from 35 carefully selected experts that were placed into 3 homogeneous groups. Thematic analysis was used as the data analysis method aided by ATLAS ti version 8 software package, a computer assisted data analysis software package (CAQDAS). The evidence from the research revealed that Mumvuri is a known and commonly practised African socio-cultural belief system. Even though it is rooted in the Karanga ethnic culture of modern day Zimbabwe, its traces are found in other African cultures. Despite the prevalence of Mumvuri in African culture, it has not been adapted and used in corporate organisations. The main contribution was the development of a conceptual framework for change management in corporate organisations and the accompanying guidelines of implementation for executives and practitioners. These guidelines outline the process of adaptation of Mumvuri as an African idea, belief and concept in management. The thesis makes an empirical, methodological and practical contribution. Further research is suggested in testing this conceptual framework in corporate organisations.Item The role of data analytics in formulating a business model in the South African metals manufacturing sector(University of the Witwatersrand, Johannesburg, 2020) Maimela, Kelebogile; Munkuli, BonganiTechnological advancements are a contributing factor to the success of any business, especially with globalisation mandating flexibility within businesses. The survival of the metals manufacturing companies is dependent on many variables, but the focus will be placed on the role of data analytics in business models. A quantitative approach was used to collect the data utilising Qualtrics software and data were recorded on Excel before being coded and then loaded onto the Statistical Package for Social Sciences (SPSS) software system. All employees in the metals manufacturing companies in South Africa made up the population for this study. The results revealed a relationship between data analytics and business insight involved in developing a business model. In the absence of data, the level of success in decision making is compromised. Over 80 percent of respondents emphasised the importance of data required in making decisions. The ability to make informed decisions gives companies a competitive edge, but a dynamic capability is evidenced through people’s experience in data analysis. The data collected were analysed using quantitative data analysis tools such as chi-squared tests and Cramer’s phi tests, which indicated that data play a pivotal role in developing business modelsItem Employer brand activities for effective responses to gig economies in South Africa(University of the Witwatersrand, Johannesburg, 2021) Makhafola, Kelebogile; Roselyne, KoechThis research paper aims to investigate employer brand activities that effectively respond to the engagement dynamics introduced into the working environment by gig economies. The focal points are elements which contribute to the sustenance of the organisations’ brand equity, brand reputation and competitive advantage. The paper uses two frameworks to guide the process of investigating the employer brand activities which influence employer brand attractiveness, employee value contribution, and the organisational culture amongst other research attributes and variables within this paper. The first framework used to approach the analysis is the employer brand experience framework and the second framework is the framework on Human Resource Management (HRM) and platform ecosystems in the gig economy. The study follows a qualita-tive research method, introducing the use of semi-structured interviews. Broadly, the findings communicate that effective employer branding that keeps the employees involved and valued will most likely enjoy a higher retention and productivity rate, further stimu- lating the organisational bottomline. Accessible research and material regarding employer brand effective in context to gig economies within South Africa is not popularly explored. Further- more, the investigation of employer brand activities and programmes are limited to the traditional organisational structures which exclude the attributes introduced by nuances in gig economies (roles, responsibilities, productivity, brand loyalty, the measurement of value contri- bution and innovation). The key findings further elaborate that the participating organisations (employer brands) and their employees aren’t confidently aware of the introduction of gig economies as a direct effect to their organisation. Through the findings, it further appears that they, the organisations, are not adequately prepared to embrace the new world of work in light of policies, Human Resource Management systems and work related structures