Faculty of Commerce, Law and Management (ETDs)
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Item Financial inclusion in South Africa: An analysis of the financial sector regulatory framework and proposals for reform(2018-09) Duma, Amanda; Kawadza, HerbertAbstract Not Available.Item External Factors Influencing the Sustainability of Social Entrepreneurial Ventures in South Africa(University of the Witwatersrand, Johannesburg, 2020) Govender, Ramona; Murimbika, McEdwardSocial entrepreneurship is increasingly seen as a solution in addressing some of the social ills in the world. However, in order for the social enterprises to be more effective there is a need for them to be sustainable, particularly in terms of financial sustainability. Social enterprises that are financially sustainable are usually better able to create social value. The study sought to investigate the contributing factors towards social enterprise (SE) venture sustainability in South Africa using Cape Town as a case study. In doing so, quantitative research was conducted, with data being collected from the sampled social enterprises using an online survey. In this research it was found that, while government assistance was important, it was not significant in determining a social enterprise’s performance. The research also found that high social innovation improves a social enterprise’s access to philanthropic venture capital. In this regard, high social innovation was also seen to have a positive effect on social enterprise performance. The research thus concludes that social innovation is an important contributor to the sustainability of a social enterprise. The study offers updated information and adds to the theory on social enterprises in South Africa which is useful to prospective social entrepreneurs seeking to structure such organizations. In addition to this, the new knowledge and new insights will help government and civil society policy makers to formulate policies that can encourage social entrepreneurship in the country, especially with regards to funding. The study also offers useful insights on social innovation and emphasises its importance within the social enterprise context.Item The impact of digital ecosystems on customer loyalty in South African life insurance companies: A customer’s perspective(University of the Witwatersrand, Johannesburg, 2021) Muthama, Georginah M.; Nyamajiwa, Michael T.The concept of life insurance has been in existence for thousands of years, with a business model that has remained relatively the same. Persistency or customer retention in South African life insurance companies is an ongoing concern. Advancement in technology has provided new opportunities to life insurance companies, such as online sales, improvement in service offering, and the increase in brand awareness. The literature indicates that digital ecosystems offer a new value proposition for life insurance companies to create loyal customers. This study was motivated by the high number of policy cancellations, unmet premiums and lapsed policies experienced across the insurance industry in South Africa. The study proposed that customer loyalty can be increased with the implementation of digital ecosystems, specifically in terms of the value propositions related to ease of doing business, loyalty programs and digital platforms. The purpose of this study was to determine whether the value proposition provided by digital ecosystems can create loyal customers. A quantitative research approach was used in this study. Data was collected using surveys whereby the respondents gave their responses on a structured-self-completion questionnaire that were distributed via email and WhatsApp. A random sample of n=57 was achieved. The Cronbach’s Alpha test showed there was good internal consistency reliability for the independent variables, but the dependent variable has poor internal consistency. Exploratory Factor Analysis (EFA) was conducted and the factor loadings higher than 0.40 indicate that the constructs were valid. Multiple regression was applied to test the four research hypotheses. The results indicate that there is a statistically significant relationship between digital ecosystems and customer loyalty. Regarding individual value proposition items of digital ecosystems, ease of doing business does not have a significant relationship with customer loyalty, nor does digital platforms. Loyalty iv programs has a significant relationship with customer loyalty. The final conclusion of this research is thus that digital ecosystems do provide a value proposition which can increase customer loyalty. When a digital ecosystem consists of different value propositions, in this case, ease of doing business, loyalty programs and digital platforms, loyal customers can be created.Item Proposing the establishment of a tourist-generated-video library for destination marketing by tourism organisations(University of the Witwatersrand, Johannesburg, 2021) Lehutjo, TshepoTourist-generated media content is a phenomenon that has become increasingly popular in recent years on social media platforms; to a point where many travel bloggers have even taken it on as a full-time occupation to meet the growing customer/tourist demand for it. On the other hand, tourism organisations and the industry at large have not been at the ready to take advantage of these technological developments. The prevailing explanation for this contrast is that tourism organisations do not have the know-how nor the time to invest in these technologies as they are typically staffed by small, specialised teams. As a result, entrepreneurs may investigate this identified gap to assist tourism organisations in meeting customer demands for: authentic tourist-generated videos while these customers are in the discovery and decision- making process of before their travel journey. Data was gathered remotely through publicly available platforms on the Internet, using a close-ended questionnaire to capture responses. The responses were then processed to generate descriptive statistics to elaborate on the following: the proportion of South African tourism organisations currently using the Facebook platform was determined to gauge the size of the market. Further, the extent of video use and other factors on the platform was determined, within the attraction and engagement constructs of the Digital Marketing Framework. This was done to understand how and when tourist-generated videos are used, if at all, and what other methods tourism organisations apply to attract or engage customers. Based off the findings, which show that South African tourism organisations have a low social media engagement rate with tourists and make very little use of video (which is proven to be more engaging and better for sales conversion) as a form of media content – be it tourist generated or not. This research thus proposes the use of a tourist-generated-video library that tourism organisations will pay to access so that they may use such videos to market destinations on their social media profiles and websites.Item The influence of Entrepreneurial Capital on the performance of subcontracting SMMEs in Gauteng, South Africa(University of the Witwatersrand, Johannesburg, 2019-03) Rampa, Mmatsatsi; Galawe, JabulileThis study explores the prospect of entrepreneurial capital in stimulating SMME performance. It seeks to investigate the use of non-financial capital (entrepreneurial capital) in SMMEs registered under the CIDB, in the general building sector, and its influence on SMME performance. It unpacks the two dimensions of entrepreneurial capital which are entrepreneurial commitment and entrepreneurial competence. This study is a quantitative research, based on a positivism research paradigm. The survey structured research instrument was collected using Qualtrics. The primary data, with a sample size of 377, was distributed using emails and was consolidated via Qualtrics. The data analysis and interpretation was based on descriptive analysis, correlation analysis, exploratory analysis and multiple linear regression analysis. The study was initially designed to analyse the two dimensions (entrepreneurial competence and commitment) collectively with their antecedents (opportunity, relationship, conceptual, organising and strategic competencies); and (normative, continuous and affective commitment) respectively. The survey findings could not converge into a clear multi-dimensional factor structure for each construct. Hence the analysis could only be undertaken at the dimensions level without breaking them down any further into their sub-sets. Entrepreneurial competence was the only one of the two that emerged as the statistically significant predictor of SMME performance. However, both dimensions had a positive influence with business performance, though entrepreneurial commitments’ influence was weak and not statistically significant. SMME owners/managers should continuously advance and assess their specific entrepreneurial competence in order to positively influence their business performance. Policy makers, training and support programmes should align content to specific entrepreneurial competence.Item Impact of financial intermediaries on economic growth(University of the Witwatersrand, Johannesburg, 2021) Ayodele, Ademola EmmanualThis study investigates the impact of financial intermediaries on economic growth in Nigeria between 1986 and 2017. The study uses Gross Domestic Product as the dependent variable and also used Money Supply (MS), Credit to Private Sector, Lending Rate (LR) and Total Credit (TC) as independent variables coupled with the use of Auto Regressive Distributed Lag (ARDL) model as method of analysis. The result revealed that only money supply is statistically significant with economic growth in both the short run and long run. However, Credit to Private Sector, Lending Rate and Total Credit assert a negative effect on economic growth while money supply has positive effect on economic growth. Also, the granger causality test shows a unidirectional causality from GDP to both CPS and TC also from MS to GDP. Meanwhile, the direction of causality is inconclusive between LR and GDP. Hence, through the preponderance of empirical proofs from various places around the world and the findings of this study, it can be inferred that financial intermediaries have a significant impact on economic growth. The study therefore, recommends that the financial intermediaries should properly monitor credit provide to sectors in the economy in other to ensure that these sectors profitably use such credit to boost the economy.Item Bicultural Life Experiences and Career Orientation of South African Indian Women Engineers(University of the Witwatersrand, Johannesburg, 2021) Pillay, Vanishree Nundagopaul; Ndaba, ZaneleThe purpose of this research is to explore the bicultural life experiences of South African Indian women engineers and from this, understand how identity experiences in their bicultural context inform their decision to remain in the profession. A review of the relevant literature offered biculturalism within the discourse of Identity Theory, and social cognition stemming from Social Cognitive Career Theory, as the main concepts to guide the trajectory of this investigation. The study is exploratory in nature with a qualitative design. Semi-structured interviews were conducted with 25 South African Indian women engineers from the public and private domains. Non-probability sampling strategy was adopted and effected through a snowballing technique to purposively secure candidates fitting the eligibility criteria. A narrative analysis of the transcripts was executed in a two-step process. First, by means of a three-part approach consisting of personal, social and temporal dimensions; life stories were unearthed from the interview transcripts in a deductive manner and formulated into a narrative. Secondly, narratives were inductively analysed using thematic analysis. Findings indicated that support from family, coupled with the transformed application of an Indian androcentric cultural value system within the home, positively influenced participants’ socialisation process. This triggered optimistic social cognition that informed high levels of self-efficacy and progressive decision-making. The limited organisational support reported by participants pointed to ubiquitous gender challenges: these negatively impacted professional opportunities and growth. Also clearly evident were perceptions and bias about women in the profession, strongly premised on gender identity, as opposed to racial identity. Motivation to remain an engineer was predicated on: (a) passion for the discipline; (b) career growth and opportunities; and (c) financial independence/empowerment. The findings, and their implications, offer higher education institutions and engineering bodies a point of departure that can inform strategies to motivate female engineers to remain in the profession. The study contributes to the evolving body of knowledge on biculturalism through the bicultural life stories presented by a sample of ethnic minority women who are absent from the literature pertaining to biculturalism. The research offers an assimilated version of Lent and Hackett’s Social Cognitive Career model, represented in a Bicultural Social Career Trajectory, as an understanding of the interplay between identity tags, context, cognitive processing and action behaviour. The sample’s location and nationality impose certain limitations on this study. Participants were South African- born Indian women engineers from three of the country’s nine provinces. Hence, the findings cannot be generalised to South African Indian women engineers from the remaining six provinces, nor to foreign nationals of Indian descent. These limitations offer an opportunity for future research on ethnic minority women of Indian descent, regardless of nationality. This would entail an extended geographical reach to include countries that have a population of Indian womenengineers. Such a study could potentially unearth interesting nuances regarding the bicultural life experiences and career orientation of Indian women engineers on a global scale.Item Stock Price Prediction in Sub-Saharan Africa(University of the Witwatersrand, Johannesburg, 2020) Murekachiro, Dennis; Mokoaleli, ThabangInvestors, researchers and practitioners are continuously exploring various ways to understanding stock market price movements and the development of techniques that can assist them in accurately predicting the stock markets and improve on in- vestment decision making and policy making. This study sought out to develop a prediction model for stock markets, determine which factors move stock prices and investigate the inefficiency of 11 selected stock markets. In order to predict the stock markets, this study made use of deep learning prediction models (LSTM, RNN, GRU, BLSTM, BRNN, BGRU) and statistical GAM in ten sub-Saharan African coun- tries (Botswana, Egypt, Kenya, Mauritius, Morocco, Nigeria, South Africa, Tunisia, Zambia, Zimbabwe) and the S&P500 (USA). Stock markets are predictable with inef- ficiencies found for the African stock markets as evidenced through calendar anoma-lies and high prediction accuracies whilst the lower prediction results for the S&P500 indicate market efficiency. The prediction model greatly improved prediction accuracy. However, there is no remarkable difference between unidirectional and bidirectional prediction models accuracy results for the eleven countries concerned. GAM statistical approach outperformed compared to all deep neural networks architectures in this study. The varying results for each country point to the uniqueness of each market confirming the varying market ecologies. In addition, this study also investigated the effect of macroeconomic variables (inflation, money supply, interest rates, exchange rates) on stock prices. Time series analyses were implemented through Johansen cointegration and Granger causality tests for short and long run relationships between macroeconomic variables and each stock market. Overall, empirical results for the African stock markets reveal a negative association between closing price and exchange rates, a positive relationship between money supply and closing stock prices for all countries. Mixed results for the other variables for each country attest to the fact that stock markets are unique and are influenced differently by these macroeconomic variables. Notably, African stock markets relate differently to macroeconomic variables as compared to developed stock markets. Stock market predictions were run on a python 3.5 environment using deep learning libraries Theano, Tensorflow, and Keras and Scikit learn and the time series analysis was analyzed using stata13 and R 3.6 softwareItem Financial System Stability in the East African Community: Prospects and Constraints(University of the Witwatersrand, Johannesburg, 2021) Lyimo, Anna Gustav; Ojah, KaluThis thesis examines the EAC financial system stability, focusing on the system’s prospects and constraints for the period 2000 - 2018. The primary agenda is divided into four objectives. The first objective is to investigate the evolution of the financial system and the kind of environment that it has been operating in. The relevant findings in respect of this objective indicate that the EAC financial systems have experienced both positive and adverse developments that have led to the initiation of several macro-economic and financial sector reforms. Credit risk is one of the major factors affecting the EAC financial system stability. The second objective is to conduct an empirical examination of the determinants of credit risk in the EAC financial sector. The associated results show that credit risk is responsive to the dynamics of member-countries’ macroeconomic and macro-financial variables. We found that prudent macroeconomic policies intended to stabilize inflation and exchange rates — which stimulate economic growth and increases the capacity to borrow – influence credit growth. And credit growth (with less prudent lending standards) increases the ratio of non-performing loans as well as raises credit risk during recessions. The third objective is to measure and forecast financial systems’ resilience in the EAC. Findings here suggest that EAC financial systems have remained relatively resilient, albeit vulnerable to shocks. Despite the differences in financial instability characteristics across the region, countries have reflected similar financial stability (or instability) patterns. The forecast results indicate that the EAC continues to experience financial system stability for the period 2018 -2020, other factors held constant. The last part (objective) examined the potential systemic risk contribution of individual banks to national financial systems. Here, the banking industries’ interconnectedness is shown to have increased significantly, especially during economic downturns, which poses a potential for spill-over of shocks (vulnerability) across the region during times of crisis. Each bank’s connectedness and potential systemic risk contribution is time varying. Also, there is a significant positive correlation between bank size and systemic risk contribution. Based on the above findings, and other findings of the study, the EAC region should monitor credit expansion to ensure it is consistent with economic and market realities; optimize benefits from linkages in the EAC financial system structure; and enhance effective policy formulation for more robust financial system regulation and supervision. There is also a need to conduct effective periodic risk assessments to identify and mitigate potential systemic risk, as to ensure regional financial system stabilityItem A theory of virtual culture formation(University of the Witwatersrand, Johannesburg, 2021) Chitondo, Margaret Zvobgo; Carmichael, TerriThis research focused on the formation of organisational culture in virtual work teams that exist within the context of a virtual organisation. The concept of organisational culture has been studied since the late 1970s in traditional work contexts. Several studies have subsequently been carried out on the factors influencing and the processes involved in the formation of culture within the context of traditional brick and mortar workplaces. This study focused on the formation of culture in virtual organisations, which have become commonplace in the 21st century and whose key characteristics are technological enablement as well as geographic and spatial distribution. A sensitising literature review was presented to locate the study within the current discourse of organisational culture, process theory and virtual work teams within virtual organisations. A constructivist grounded theory study was carried out to investigate the phenomenon of culture formation in virtual organisations using respondents who were at the time working as part of a virtual team within a virtual organisation. Data from 18 interviewed participants and five sets of archival records were collected and analysed theoretically. The results of the study were integrated with extant literature to find that organisational culture within virtual contexts developed through managing the core theme of virtuality and by dealing with virtuality while maintaining organisational effectiveness and managing interpersonal relationships. The findings from this research are expected to inform stakeholders so that they may better anticipate, facilitate and r respond to organisational culture development within a virtual organisation context.