Faculty of Commerce, Law and Management (ETDs)
Permanent URI for this communityhttps://hdl.handle.net/10539/37778
Browse
Search Results
Item Digital Technology Platforms and Operational Efficiencies of a South African Short-Term Insurer(University of the Witwatersrand, Johannesburg, 2024) Moloi, Josiah; Natto, DinaThis study aimed to delve into the intricate interplay between digital technology platforms and operational efficiencies in the contextual setting of a South African short-term insurance company. Specifically, the research scrutinized how the adoption and integration of digital platforms influence pivotal operational functions such as sales, services, and claims, with the overarching objective of unravelling the nuanced dynamics of digital transitions to mitigate high operational costs. In addressing these objectives, the research delineated the specific challenges confronted by the insurer and evaluated the potential solutions offered by digital technology, drawing insights from personal perspectives shared by key senior and strategic decision-making stakeholders as the targeted population sample for this study through purposive sampling. Through this investigation, the study not only sought to identify the hurdles but also examined the tangible impact of digital platforms and adoption on essential aspects of the company’s operations. Furthermore, the research endeavoured to assess both the advantages and disadvantages associated with the implementation of these platforms, providing valuable insights into their effectiveness in enhancing overall operational efficiency. To achieve the objectives of the study, the study employed qualitative interviews with the selected industry experts and performed thematic analysis to scrutinize key themes and patterns by focusing on these major topics. The findings revealed that the use of digital technology platforms to improve operational efficiencies within a short-term insurance business is non-negotiable if insurers are to remain competitive. This study has shown that with the right mix of a well-articulated business problem statements, stakeholder buy-in during implementation, and a well-suited technology for the context of the business, digital technology platforms can contribute immensely to operational efficiencies and in time aid in the reduction of operational costs