Faculty of Engineering and the Built Environment (ETDs)

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    The dynamics of place branding in Johannesburg: 1994 - 2019
    (University of the Witwatersrand, Johannesburg, 2023-11) Mbinza, Zenzile; Sihlongonyane, Mfaniseni Fana
    This PhD thesis lays the ground for understanding place branding processes from cities of the Global South. It critically explores place branding as an emerging mechanism for urban governance in Johannesburg. It is critical because place branding and its related processes have increasingly gained momentum in countries, regions and cities jostling for niche status in global economics. This thesis explores the different place brands that Johannesburg coined over time, focussing on the period between 1994 and 2019. It explored the city’s place brands under the five mayors that presided over Johannesburg, beginning with Dan Pretorius (1994 – 1995), Isaac Mogase (1995 – 1999), Amos Masondo (2000 – 2011), Parks Tau (2011 – 2016) and Herman Mashaba (2016 – 2019). The thesis employed a qualitative research methodology and case study design. Primary data Archival research and interviews were the primary data collection strategies. The ensuing discussion of place brands in Johannesburg reveals the dynamics and push factors that have contributed to the development of place brands under the time in question. Politics, economics, and activities related to globalisation emerged as leading drivers for the city of Johannesburg to develop its various place brands. The thesis found that Johannesburg followed a template similar to the cities of the Global North in its application of place branding. However, the thesis also found gaps in the city’s place branding processes. For example, there was limited engagement with the city residents when developing Johannesburg’s place brands. It pointed to a unilateral, top-down application of place branding in the city, which precluded it from using these processes as democracy-building tools. It necessitates the exploration of place branding from the perspective of city governments to begin encompassing issues of inclusivity and public participation. In this light, the thesis calls for a more strategic application of place branding in the Johannesburg.
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    Transactions of mobility: Community trade centre to promote job security and networking in Phokeng
    (University of the Witwatersrand, Johannesburg, 2024-02) Belisha, Edan; Janse van Rensburg, Ariane
    This architectural thesis is an in-depth study of local space-making with the aim of enhancing local networking and economic growth within the Phokeng community. The research is community-led and focuses on local services and spaces, as a way in which to incorporate rituals of everyday life. Through careful analysis of the community's spatial dynamics, a central hub arranged around a transport interchange is developed and proposed. Phokeng possesses the potential for prosperity due to the community’s distinctive Bafokeng identity and resources derived from their fertile and platinum rich landscapes. However, the community is socially and geographically isolated from local and global networks. Local individuals see these limitations to networking, unreliable access to local services and limited opportunities to develop experience and skills as the primary barriers to finding employment. Against this backdrop, the study focuses on three crucial areas: identity, transactions, and interactions. Through an in-depth examination of these areas, the study is aimed at creating a central hub for the Phokeng community to network and facilitate job security. This central hub becomes a strategic solution to foster collaboration and promote growth within the Phokeng community, with the potential of this hub serving as a springboard for wider development within the Bakofeng region.