MBA & MM Theses

Permanent URI for this collectionhttps://wiredspace.wits.ac.za/handle/10539/9084

For information on accessing MBA & MM Theses content please contact Khomotso Chipu via email : Khomotso Chipu or Tel(W) : 011 717 3638
Alternatively contact Patience Mpitsa via email : Patience Mpitsa or Tel (W) : 011 717 3635

Browse

Filters

20111

Settings

Author: search.filters.author.Chanetsa, Edphan PeterSubject: search.filters.subject.Strategic planning

Search Results

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Business strategies in a hyperinflationary environment: the case of Air Zimbabwe
    (2011-03-23) Chanetsa, Edphan Peter
    Strategic theory prescribes the formulation and implementation of strategies in either fairly stable macroeconomic environments or for environments in economic crises which are normally characterised by downturns in the economic cycle. Strategic theory does not specifically prescribe the type of strategies that an airline can pursue when competing in a hyperinflationary environment. This study therefore aims at identifying what strategies were available to an airline that would find itself competing in a hyperinflationary environment and more specifically, identifying the optimal strategy to pursue. The research method used was a qualitative case study of Air Zimbabwe which is currently operating in a hyperinflationary economy. In-depth, structured interviews were conducted to obtain the views of members of top and middle management who are involved in the management of the airline. The study found that slow decision making in responding to changing market dynamics as a result of being a state-owned parastatal, and the failure to generate sufficient foreign currency when needed, has negatively impacted on the airline's performance and threatened the airline's continued viability. In addition, total quality management as a driver of an operational effectiveness strategy was identified as the preferred strategy to pursue, which should lead to operational efficiency and cost containment. The study may be useful in highlighting the strategic options available to airlines that seek either competitive advantage or continued viability when operating in a hyperinflationary environment.