Electronic Theses and Dissertations (PhDs)

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Start date: 2020Subject: search.filters.subject.SDG-9: Industry, innovation and infrastructure

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    The dynamics of place branding in Johannesburg: 1994 - 2019
    (University of the Witwatersrand, Johannesburg, 2023-11) Mbinza, Zenzile; Sihlongonyane, Mfaniseni Fana
    This PhD thesis lays the ground for understanding place branding processes from cities of the Global South. It critically explores place branding as an emerging mechanism for urban governance in Johannesburg. It is critical because place branding and its related processes have increasingly gained momentum in countries, regions and cities jostling for niche status in global economics. This thesis explores the different place brands that Johannesburg coined over time, focussing on the period between 1994 and 2019. It explored the city’s place brands under the five mayors that presided over Johannesburg, beginning with Dan Pretorius (1994 – 1995), Isaac Mogase (1995 – 1999), Amos Masondo (2000 – 2011), Parks Tau (2011 – 2016) and Herman Mashaba (2016 – 2019). The thesis employed a qualitative research methodology and case study design. Primary data Archival research and interviews were the primary data collection strategies. The ensuing discussion of place brands in Johannesburg reveals the dynamics and push factors that have contributed to the development of place brands under the time in question. Politics, economics, and activities related to globalisation emerged as leading drivers for the city of Johannesburg to develop its various place brands. The thesis found that Johannesburg followed a template similar to the cities of the Global North in its application of place branding. However, the thesis also found gaps in the city’s place branding processes. For example, there was limited engagement with the city residents when developing Johannesburg’s place brands. It pointed to a unilateral, top-down application of place branding in the city, which precluded it from using these processes as democracy-building tools. It necessitates the exploration of place branding from the perspective of city governments to begin encompassing issues of inclusivity and public participation. In this light, the thesis calls for a more strategic application of place branding in the Johannesburg.
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    Why do equity oriented, ‘progressive’ planning policies fail to redress the apartheid city? An examination of Planning Instrumentality in South Africa
    (University of the Witwatersrand, Johannesburg, 2023-09) Klug, Neil; Bénit-Gbaffou, Claire; Todes, Alison
    In the immediate post-apartheid period, the fields of urban planning and housing experienced what some have called a ‘golden era’ during which planning played a significant role in the Reconstruction and Development Programme of the government, through developing new and progressive planning and housing policy instruments. Some of these instruments were designed to expedite the release of serviced land and provide subsidised housing, address the apartheid legacy of spatial segregation and housing backlogs. Despite success in the large number of houses delivered to the poor and increased service delivery to previously disenfranchised communities, by the mid 2000s there was growing criticisms of the state’s failure to redress discriminatory apartheid spatial patterns. South Africa was also experiencing growth in unemployment and inequality between emerging elites on the one hand and the majority of previously disadvantaged in society. This study sought to examine what role planning policy instruments played in failing to address the spatial legacies of apartheid. Acknowledging the wide range of potential variables contributing to this lack of efficacy, the study took an in-depth grounded, research approach. Using three case studies on different planning and housing related policy instruments and suits of instruments, at different phases of the policy cycle framework, it examined whether or not the state had managed to address housing and other inequalities. The first case study involved the examination of the processes and practices in formulating a local eviction policy instrument, the second reflected on housing officials’ engagement with the National Housing Code suit of instruments, and the third examined the practices and processes of implementing the Upgrading of Informal Settlements Programme. The findings of these case studies were that equity oriented, ‘progressive’ planning policies fail to redress the apartheid spatial inequalities because they are either not being selected for use or, where they are being applied, had limited impact because they were being implemented in a watered-down fashion. My thesis shows that there are multiple factors, from broad and complex governance structures to the actions of individual actors, that affect the efficacy of policy instruments.