School of Business Sciences (ETDs)

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Browsing School of Business Sciences (ETDs) by Keyword "Adoption"

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    Determinants of mobile commerce adoption by consumers in South Africa: a UTAUT2 and TPB Perspective
    (2022) Ndebele, Nomusah
    The proliferation of mobile device use, greatly influenced by high internet permeation, has strongly encouraged mobile commerce adoption in developed nations. However, the lag in mobile commerce adoption in developing nations is deeply concerning; extant literature has shown that most African nations are yet to adopt or fully utilise the trillion-dollar mobile commerce market. The purpose of the study was to investigate the factors influencing m-commerce adoption in South Africa. Previous studies on m-commerce adoption, in an African context, appear to be scant. The novelty of this research is that mobile commerce adoption is studied from a South African consumer perspective using constructs that measure behavioural intention. Open-ended questions were also used to obtain additional factors from consumers. A conceptual model made of UTAUT2 and TPB constructs, and two additional constructs (i.e. perceived financial resources and institution-based trust) was used to investigate adoption. Twelve hypothesis statements from the model’s constructs were proposed, under a positivist research paradigm. An online survey was used to obtain data from 358 people (random sample) living in South Africa. The data was analysed using the IBM SPSS. The number of people who are using or have used the technology was used to determine adoption. The conceptual model and hypotheses were evaluated using multiple regression and correlation analysis, respectively. Performance expectancy, hedonic motivation, facilitating conditions, perceived behavioural control, attitude towards behaviour and perceived financial resources were shown to positively and significantly influence m-commerce adoption. Additional factors (e.g. delivery to remote areas, reliable shipping, shopping convenience, data and device access, product variety and product availability) influencing m-commerce adoption in South Africa were also identified from the qualitative data analysis. Perceived risk was identified as a barrier to adoption. This study contributes to theory and practice by identifying the UTAUT2 and TPB factors that significantly influence m-commerce adoption in a South African context. In addition, additional factors that influence m-commerce adoption, as well as mcommerce marketplaces in South Africa, were identified.
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    Investigating the Critical Factors Affecting Citizens’ e-Government Adoption in South Africa
    (University of the Witwatersrand, Johannesburg, 2023) Jumbe, Phumelele; Myayise, Thembekile
    Over the past several years, the rapid advancement of innovative technology has resulted in the expansion of electronic government (e-Government) practices as a novel paradigm for enhancing the provision of public services. Numerous governments worldwide are looking to capitalise on these advancements and see e-Government as a key driver of service efficiency and effectiveness. Unfortunately, e-Government implementation is complex and developing countries, in particular, face greater challenges than their counterparts. This places a greater burden on developing-country governments to develop better policies and strategies in order to facilitate the widespread e-Government uptake. This study investigated the critical factors affecting e-Government adoption in a developing country, South Africa. It used a hybrid TAM- UTAUT model, to explore the critical factors that drive the adoption of e-Government among South African citizens. The study addresses a gap in the e-Government literature in South Africa by presenting a model that government, policymakers, and administrators can employ to effectively expand the country's e-Government implementation program. The survey data collected from 238 respondents underwent analysis using the structural equation modelling (SEM) technique, with IBM SPSS tools utilized for the examination. This study revealed that Trust in e-Government, Performance Expectancy, Social Impact, Facilitating Conditions, Accessibility, and Perceived Enjoyment are pivotal factors influencing the adoption of e- Government among citizens in South Africa. While previous studies suggested age as a moderating variable between Performance Expectancy, Effort Expectancy, Social Impact, and the Behavioural Intention to Use e-Government Services, this study found that age does not act as a moderating variable among these factors. These findings contribute to theoretical understanding of how constructs commonly used in e-commerce can be applied to the e- Government setting, and can further assist the South African government and policymakers in developing effective e-Government policies to support the South African government's renewed approach and program, which aims to transform South African public service into an inclusive digital society where all citizens can reap the benefits of digital technology