Browsing by Author "Neo Ligaraba"
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Item Brand authenticity influence on young adults luxury sneakers brand preference The mediating role of brand imageNeo Ligaraba; Joy Cheng; Nompumelelo Ndungwane; Brighton NyagadzaItem The effect of influencer interactivity on customer brand engagement An interactivity theory perspectiveNeo Ligaraba; Aqeelah Mohammed; Husnaa MohamedItem The effect of online customer reviews and celebrity endorsement on young female consumers purchase intentionsTheresa Macheka; Emmanuel Quaye; Neo LigarabaItem The influence of Covid19 on consumer behaviour A bibliometric review analysis and text miningAbu Bashar; Brighton Nyagadza; Neo Ligaraba; E. T MaziririItem Investigating the impact of social media marketing efforts on brand loyalty in South Africa the moderating role of gender(ADONIS & ABBEY PUBLISHERS LTD) Neo LigarabaItem Marketing and Motivational factors that influence attitude towards consumption of vegan food products among young consumersRachel Raff; Neo Ligaraba; Norman Chiliya