Browsing by Author "Moloi, Jeremia"

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    The moderating role of implicit person theories on gender-role orientation and entrepreneurial intentions
    (University of the Witwatersrand, Johannesburg, 2023) Moloi, Jeremia; Urban, Boris
    South Africa, like the rest of the world, has suffered an economic downturn as a result of the pandemic, COVID-19. In addition, the country has historically experienced an unequal distribution of resources, which affects poverty levels. Unfortunately, this unequal distribution of resources and opportunities continues to impact young people. As a watershed, this research is critical for unlocking entrepreneurial potential. The main objective of this study is to examine the relationship between gender role orientation (GRO) and entrepreneurial intentions (EI) and the function of implicit person theories (IPT), also known as mindsets, in regulating this relationship. There is consensus that entrepreneurship is a critical motivator for identifying, seizing, and creating new opportunities. Therefore, it is important to understand the elements associated with the intention to engage or behave entrepreneurially. Previous research on entrepreneurship relied on biological sex as a predictor of entrepreneurial intentions and results have been mixed and sometimes inconclusive, particularly among university students. Therefore, this study focuses on gender role orientation and mindset as determinants of entrepreneurial inclinations as opposed to biological sex. The study was cross-sectional and followed a quantitative approach. Primary data were collected from a sample of 415 individuals. Data analysis included Pearson correlation, structural equation modelling (SEM) as a statistical technique and t-tests. The results showed that the antecedents of entrepreneurship had a positive influence on the relationship between a feminine gender role orientation and entrepreneurial intentions. However, the observed relationships were not significant. This was also true for the moderating role of mindset on the relationship between gender role orientation and entrepreneurial intentions. On the other hand, this study found a significant propensity toward commercial entrepreneurship in a feminine gender role-oriented population. These findings not only contradict persistent gender stereotypes that claim entrepreneurial intentions are negatively associated with femininity, but also address the problem of few role models, as attributing feminine attributes to the entrepreneurial image will increase the number and visibility of symbolic role models for individuals with a feminine gender role orientation. The overall findings of this study will motivate and empower educational institutions, policy makers and training programmes to promote entrepreneurial content and activities that give equal weight to masculine and feminine gender roles and lead to a perceived congruence between femininity and entrepreneurship. These findings are equally effective in persuading financial institutions, media, and other key individuals to support individuals with a feminine gender role orientation in their businesses, leading to an inclusive entrepreneurial ecosystem