(University of the Witwatersrand, Johannesburg, 2023-07) Goldberg, Peta Nicole; Reid, Kieran
This research posits an experimental thesis statement; “creative hybridity is a boundary-making event”. The dissertation takes place through an active narrative of experimentation playing with the ideas of how creativity engenders itself through hybridity and identity of medium. Using a design-centric outlook as well as a practice rooted, and at times spatio-visual thinking, the research posits that creative production (that is hybrid) bounds itself to patterns and structure to be recognized. The dissertation uses the case study ‘S.’ by J.J. Abrams and Doug Dorst (2013), a multimodal literature case study to explore hybridity, more specifically design production, through the lens of the thesis statement.