The impact of new media on motoring journalism in South Africa
Date
2012-02-09
Authors
Theron, Werner
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Abstract
This study investigates the South African motoring journalism landscape and
the impact of new media on motoring journalists. It examines the additional
responsibilities and roles assigned to motoring journalists and how motoring
journalists have adapted to the changing environment.
It finds that new media has changed the way journalists operate. New media
has brought a transformation in the relationship between journalists, their
audience, advertisers and sources. It has moved from the traditional top-down
way of communicating to one where there is now a two-way flow of
communication.
It is now expected of motoring journalists to actively engage with new media
and new media has become an integral part of their work. Motoring journalists
have had to master new media skills and motoring editors had to rethink their
publishing strategies. New media has redefined the journalistic landscape and
has opened new avenues for motoring journalism and improved
communication between motoring journalists and their readers. New media
has changed the tools and trade of motoring journalists. Motoring journalists
had to gain additional knowledge, skills and digital understanding to perform
their trade. Motoring journalists had to change their ways.
Description
M.A., Faculty of Humanities, University of the Witwatersrand, 2011