From "ghetto" to mainstream: Bollywood in South Africa
| dc.contributor.author | Ebrahim, Haseenah | |
| dc.date.accessioned | 2011-05-16T13:46:46Z | |
| dc.date.available | 2011-05-16T13:46:46Z | |
| dc.date.issued | 2008 | |
| dc.department | Interdisciplinary Arts and Culture Studies | |
| dc.description | 13(2) | en_US |
| dc.description.abstract | This essay explores two aspects of the Bollywood "phenomenon" as it has played out, in the past decade, in South Africa - a part of the Indian diaspora where the popularity of the Hindi-Indian cinema has an established history. Firstly, the article maps the expansion of Bollywood beyond the Indian diasporic audience to so-called "crossover" audiences, a phenomenon I have labelled the "mainstreaming" of Bollywood in South Africa. Secondly, it examines developments in relation to the expansion of Bollywood - South African film industry co-operation, including Bollywood's use of South Africa for location shooting. | en_US |
| dc.faculty | Faculty of Humanities | |
| dc.identifier.issn | 1812-5441 | |
| dc.identifier.uri | http://hdl.handle.net/10539/9802 | |
| dc.language.iso | en | en_US |
| dc.publisher | Scrutiny2 | en_US |
| dc.school | School of Arts | |
| dc.title | From "ghetto" to mainstream: Bollywood in South Africa | en_US |
| dc.type | Article | en_US |