Big data adoption challenges and benefits: the case of a South African bank

Simple item page
dc.contributor.authorMatsimbi, Johannes Chabane
dc.date.accessioned2020-11-08T15:19:27Z
dc.date.available2020-11-08T15:19:27Z
dc.date.issued2020
dc.descriptionA research report submitted in fulfilment of the requirements for the degree of Master of Management in the field of Digital Business to the Faculty of Commerce, Law and Management, University of the Witwatersrand, Johannesburg, 2020en_ZA
dc.description.abstractThe origins of Big Data have not been confirmed; however, it is suspected that it originated in the mid-1990s. Since then, the adoption of Big Data has gained momentum in many industries. This study sought to establish how data is collected and highlight the challenges that are experienced during Big Data adoption. The research also sought to establish how the adoption of Big Data can benefit organisations. A qualitative study was conducted, consisting of a sample of 15 participants from the South Africa bank’s Information Technology (IT) Department. Semi-structured interviews were conducted to collect the data. The data was analysed through the qualitative tool NVivo, to assist with the process of coming up with codes and patterns. Then these patterns were used to create themes to assist with analysis. The study revealed that the bank uses industry-appropriate tools that are also suitable for collecting and curating Big Data. The study further showed that skills scarcity could be a significant challenge when implementing Big Data projects. The architecture of the organisation, governance around how projects are implemented, as well as common understanding regarding how the data should be packaged, can be a challenge when implementing Big Data projects. Despite the challenges presented by Big Data, the study also found that there are benefits for Big Data adoption. The benefits for Big Data include, amongst others, enhancement of customer-centric marketing, data-driven product development and data monetisation, to mention, but a few. The study added to the body of knowledge (BoK) by demonstrating that the benefits of Big Data adoption outweigh the challenges presented by Big Data. The study suggests that more investments should be put in place for change management when implementing projects of this magnitude. Change management would assist in monitoring the impact of the projects on how people do their jobs and provide clarity on the required changes regarding how systems will work, such as process optimisation. The knowledge gained from this study provides valuable insights for researchers, bank leaders and Big Data practitioners about the importance of adopting Big Data and the benefits derived from doing so.en_ZA
dc.description.librarianTL (2020)en_ZA
dc.facultyFaculty of Commerce, Law and Managementen_ZA
dc.identifier.urihttps://hdl.handle.net/10539/30060
dc.language.isoenen_ZA
dc.schoolSchool of Digital Businessen_ZA
dc.titleBig data adoption challenges and benefits: the case of a South African banken_ZA
dc.typeThesisen_ZA
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
JM Research Report _Final_23 Sept 2020.pdf
Size:
834.3 KB
Format:
Adobe Portable Document Format
Description:
Main Work
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
ETD Collection