The role of artificial intelligence personalisation in ecommerce Customer purchase decisions in the retail sector

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dc.article.end-page16en
dc.article.start-page1en
dc.citation.doi10.4102/ SAJIM.V27I1.1926en
dc.contributor.authorKebashnee Moodleyen
dc.contributor.authorLavina Sookhdeoen
dc.date.accessioned2025-07-21T13:58:22Z
dc.facultyFACULTY OF COMMERCE, LAW & MANAGEMENTen
dc.identifier.citationWOSen
dc.identifier.issn2078-1865en
dc.identifier.urihttps://hdl.handle.net/10539/45671
dc.journal.titleThe role of artificial intelligence personalisation in ecommerce Customer purchase decisions in the retail sectoren
dc.journal.volume27en
dc.titleThe role of artificial intelligence personalisation in ecommerce Customer purchase decisions in the retail sectoren
dc.typeJournal Articleen

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