Investigating the impact of artificial intelligence stimuli on customer engagement and brand relationship quality in the retail banking industry

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dc.article.end-page106en
dc.article.start-page94en
dc.citation.doi10.5281/ZENODO.15674659en
dc.contributor.authorDavid Masiloen
dc.contributor.authorFavour Chaukeen
dc.contributor.authorNeo Ligarabaen
dc.contributor.authorGoitumetswe Pitsoen
dc.date.accessioned2025-07-22T09:29:52Z
dc.facultyFACULTY OF COMMERCE, LAW & MANAGEMENTen
dc.identifier.citationWOSen
dc.identifier.issn2708-3209en
dc.identifier.urihttps://hdl.handle.net/10539/45676
dc.journal.titleInvestigating the impact of artificial intelligence stimuli on customer engagement and brand relationship quality in the retail banking industryen
dc.journal.volume21en
dc.titleInvestigating the impact of artificial intelligence stimuli on customer engagement and brand relationship quality in the retail banking industryen
dc.typeJournal Articleen

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