Audience development: an investigation into audience interest in theatre in the innercity of Johannesburg.

Abstract

Audience development is not a new phenomenon given that substantial research has been conducted to come up with different concerns about it. The purpose of this section is to assess the different literatures by researchers who have contributed to the broader knowledge in the field of Theatre Audience Development. This review will aid our understanding of theatre audience development in South Africa. Search strings used in putting together the Literature review are from the University of the Witwatersrand Database, Theatres attendances, Audience development, and audience interest in theatre performances. The literature sourced has been past to current, with the bulk sourced from the past five years. This review is not exhaustive of all issues, but brings into perspective some of the key themes and arguments around audience development and audience motivations in theatre attendance.