Engaging Consumer Senses The Role of Interactive Brand Experiences in Brand Building

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dc.article.end-page6en
dc.article.start-page1en
dc.citation.doi10.32479/IRMM.15541en
dc.contributor.authorNeo Ligarabaen
dc.date.accessioned2024-10-02T19:06:30Z
dc.date.available2024-10-02T19:06:30Z
dc.facultyFACULTY OF COMMERCE, LAW & MANAGEMENTen
dc.identifier.citationDOAJen
dc.identifier.urihttps://hdl.handle.net/10539/41302
dc.journal.titleEngaging Consumer Senses The Role of Interactive Brand Experiences in Brand Buildingen
dc.journal.volume14en
dc.titleEngaging Consumer Senses The Role of Interactive Brand Experiences in Brand Buildingen
dc.typeJournal Articleen
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