Preventing compulsive shopping among young South-Africans and Germans

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dc.article.end-page43en_ZA
dc.article.start-page29en_ZA
dc.citation.doi10.1108/YC-08-2018-0842en_ZA
dc.contributor.authorDuh, Helen
dc.contributor.authorThorsten, Teichert
dc.date.accessioned2020-07-27T08:51:09Z
dc.date.available2020-07-27T08:51:09Z
dc.date.issued2019-04-15
dc.description.abstractPurpose: Young consumers globally are susceptible to becoming compulsive shoppers. Having negative consequences and considering that compulsive shopping may originate from past family life experiences, this study aims to use human capital life-course and positive-activity theories to suggest a socio-psychological pathway for prevention. It also examined the mediating influence of happiness and money attitude. Design/methodology/approach: University students in South Africa (N = 171) and in Germany (N = 202) were surveyed. Structural equation modelling (SEM) was used to test relationships and multi-group analysis (MGA) assessed cross-cultural differences. Findings: Emotional family resources received during childhood positively impacted happiness at young adulthood, which was found to be a positive driver of budget money attitude. Budget money attitude in turn limited compulsive shopping for German young consumers but not for South Africans. Cross-cultural differences are also observed in mediating effects of happiness and budget money attitude. Research limitations/implications: This study is based on self-reported data from university students; this might limit the generalisability of findings. Social implications: A positive relationship between happiness and desirable money attitude was confirmed. This study additionally contributes by showing that for South African and German young consumers, adequate childhood emotional family resources is a happiness’ driver. This thus exposes the multiplier effects of simple acts of showing love and attention to children and how these family emotional resources can progressively limit dysfunctional consumer behaviour in the future. Originality/value: Unlike complex psychotherapeutical and psychopharmacological treatments of compulsive buying that are being suggested, this study borrows from family, consumer and economic–psychological disciplines to suggest simple preventive measures. © 2019, Emerald Publishing Limited.en_ZA
dc.description.librarianTT2020en_ZA
dc.facultyFaculty of Commerce, Law and Managementen_ZA
dc.identifier.citationExplaining clothing decision-making styles among South-African and Nigerian young adults using two life-course theories Duh, H.I. , Iyiola, O. (2020) Journal of Fashion Marketing and Managementen_ZA
dc.identifier.citationDuh, H. and Thorsten, T. (2019), "Preventing compulsive shopping among young South-Africans and Germans", Young Consumers, Vol. 20 No. 1, pp. 29-43. https://doi.org/10.1108/YC-08-2018-0842
dc.identifier.issn1747-3616)
dc.identifier.urihttps://hdl.handle.net/10539/29267
dc.journal.issue1en_ZA
dc.journal.linkhttps://doi.org/10.1108/YC-08-2018-0842en_ZA
dc.journal.titleYoung Consumersen_ZA
dc.journal.volume20en_ZA
dc.language.isoenen_ZA
dc.publisherEmerald Group Publishing Ltd.en_ZA
dc.rights© 2019, Emerald Publishing Limited.en_ZA
dc.schoolSchool of Economics and Financeen_ZA
dc.subjectHappinessen_ZA
dc.subjectAdolescence emotional family resourcesen_ZA
dc.subjectCompulsive shoppingen_ZA
dc.subjectMoney attitudeen_ZA
dc.titlePreventing compulsive shopping among young South-Africans and Germansen_ZA
dc.title.alternativeYoung Consumersen_ZA
dc.typeArticleen_ZA
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