Investigating the Impact of Social Media Marketing Activities on University Brand Preference and Word of Mouth Communication

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dc.article.end-page359en
dc.article.start-page342en
dc.citation.doi10.11114/SMC.V13I2.7399en
dc.contributor.authorChulumanco Potelwaen
dc.contributor.authorThato Phaleen
dc.contributor.authorAaron Koopmanen
dc.contributor.authorNeo Ligarabaen
dc.date.accessioned2025-07-21T13:44:40Z
dc.facultyFACULTY OF COMMERCE, LAW & MANAGEMENTen
dc.identifier.citationSCOPUSen
dc.identifier.issn23258071en
dc.identifier.urihttps://hdl.handle.net/10539/45669
dc.journal.titleInvestigating the Impact of Social Media Marketing Activities on University Brand Preference and Word of Mouth Communicationen
dc.journal.volume13en
dc.titleInvestigating the Impact of Social Media Marketing Activities on University Brand Preference and Word of Mouth Communicationen
dc.typeJournal Articleen

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