The impact of mobile banking on the bottom of the pyramid consumers in South Africa

dc.contributor.authorTshabalala, Thobile
dc.date.accessioned2018-01-08T08:04:29Z
dc.date.available2018-01-08T08:04:29Z
dc.date.issued2017
dc.descriptionA research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, Johannesburg in partial fulfilment of the requirements for the degree of Master of Management in the field of Strategic Marketingen_ZA
dc.description.abstractMenstrual Hygiene Management is a process of keeping clean by girls and women through washing, changing and disposal of sanitary protection during their monthly periods. When schools provide a conducive environment for girls to manage their menses, girls become empowered and confident to participate in education without fear and embarrassment. Lasi High school in Mpolonjeni constituency is a rural school in low income settings whose girls like many girls in the area have to manage their monthly menstruation. The purpose of this study is to explore the experiences and practices of rural school girls in Mpolonjeni community in managing their menses. A qualitative exploratory and descriptive study was undertaken through focus group discussions. The researcher managed to purposively select a sample of two focus groups with ten participants, each, three teachers and the Deputy Head Teacher. The study finding reveals that girls experience a number of challenges when managing their menses in the school setting which the school administration is not entirely aware of. Some of the issues raised by the girls can be addressed without unreasonable costs implications but through empathy and general support. The study recommends a further investigation for Education and school policies that will enhance enabling school environments to support girls in managing menstruation at school.en_ZA
dc.description.librarianGR2018en_ZA
dc.format.extentOnline resource (xii, 124 pages)
dc.identifier.citationTshabalala, Thobile (2017) The impact of mobile banking on the bottom of the pyramid consumers in South Africa, University of the Witwatersrand, Johannesburg, <http://hdl.handle.net/10539/23647>
dc.identifier.urihttp://hdl.handle.net/10539/23647
dc.language.isoenen_ZA
dc.subject.lcshBanks and banking, Mobile--South Africa
dc.subject.lcshMobile communication systems--South Africa
dc.subject.lcshCell phones--South Africa
dc.subject.lcshConsumer behaviour--South Africa
dc.titleThe impact of mobile banking on the bottom of the pyramid consumers in South Africaen_ZA
dc.typeThesisen_ZA

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