Marketing Communication Through Intellectual Brand Experiences The Impact of Pleasure and Arousal on Repurchase Intention

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dc.article.end-page475en
dc.article.start-page466en
dc.citation.doi10.11114/SMC.V12I1.6624en
dc.contributor.authorNeo Ligarabaen
dc.date.accessioned2024-10-02T19:08:32Z
dc.date.available2024-10-02T19:08:32Z
dc.facultyFACULTY OF COMMERCE, LAW & MANAGEMENTen
dc.identifier.citationSCOPUSen
dc.identifier.issn23258071en
dc.identifier.urihttps://hdl.handle.net/10539/41305
dc.journal.titleMarketing Communication Through Intellectual Brand Experiences The Impact of Pleasure and Arousal on Repurchase Intentionen
dc.journal.volume12en
dc.titleMarketing Communication Through Intellectual Brand Experiences The Impact of Pleasure and Arousal on Repurchase Intentionen
dc.typeJournal Articleen
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