Demystifying the COVID-19 Infodemic: conspiracies, context, and the agency of users

dc.article.end-page16
dc.article.start-page1
dc.contributor.authorGagliardone, Iginio
dc.contributor.authorDiepeveen, Stephanie
dc.contributor.authorFindlay, Kyle
dc.contributor.authorOlaniran, Samuel
dc.contributor.authorPohjonen, Matti
dc.contributor.authorTallam, Edwin
dc.date.accessioned2025-11-07T13:18:30Z
dc.date.issued2021
dc.description.abstractThis article presents new empirical insights into what people do with conspiracy theories during crises. By suppressing the impulse to distinguish between truth and falsehood, which has characterized most scholarship on the COVID-19 “infodemic,” and engaging with claims surrounding two popular COVID-19 conspiracies—on 5G and on Bill Gates—in South Africa and Nigeria, we illustrate how conspiracies morph as they interact with different socio-political contexts. Drawing on a mixed method analysis of more than 6 million tweets, we examine how, in each country, conspiracies have uniquely intersected with longer-term discourses and political projects. In Nigeria, the two conspiracies were both seized as opportunities to extend criticism to the ruling party. In South Africa, they produced distinctive responses: while the 5G conspiracy had limited buy in, the Gates conspiracy resonated with deep-rooted resentment toward the West, corporate interests, and what is seen as a paternalistic attitude of some external actors toward Africa. These findings stress the importance of taking conspiracy theories seriously, rather than dismissing them simply as negative externalities of digital ecosystems. Situating conspiracies in specific dynamics of trust and mistrust can make an important difference when designing responses that are not limited to broadcasting truthful information, but can also enable interventions that account for deeply rooted sentiments of suspicion toward specific issues and actors, which can vary significantly across communities.
dc.description.sponsorshipCambridge-Africa ALBORADA Fund.
dc.description.submitterPM2025
dc.facultyFaculty of Humanities
dc.identifier0000-0002-2878-7963
dc.identifier.citationGagliardone, I., Diepeveen, S., Findlay, K., Olaniran, S., Pohjonen, M., & Tallam, E. (2021). Demystifying the COVID-19 Infodemic: Conspiracies, Context, and the Agency of Users. Social Media and Society, 7(3). https://doi.org/10.1177/20563051211044233
dc.identifier.issn2056-3051 (online)
dc.identifier.other10.1177/20563051211044233
dc.identifier.urihttps://hdl.handle.net/10539/47451
dc.journal.titleInformation, Communication & Society
dc.language.isoen
dc.publisherSage Publications
dc.relation.ispartofseriesJuly-September
dc.rights© The Author(s) 2021 Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution NonCommercial 4.0 License.
dc.schoolSchool of Literature, Language and Media
dc.subjectConspiracy theories
dc.subjectMis/disinformation
dc.subjectAfrica
dc.subjectCOVID-19
dc.subjectSocial media
dc.subject.primarysdgSDG-10: Reduced inequalities
dc.titleDemystifying the COVID-19 Infodemic: conspiracies, context, and the agency of users
dc.typeArticle

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