Measuring the sources and outcomes of customerbased brand equity in a service industry

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dc.citation.doi10.31920/1750-4562/2021/V16N2A12
dc.citation.epage266
dc.citation.spage245
dc.contributor.authorImoh Uford
dc.contributor.authorHelen Duh
dc.date.accessioned2023-10-10T11:55:39Z
dc.date.available2023-10-10T11:55:39Z
dc.identifier.citationIBSS
dc.identifier.issn1750-4554
dc.identifier.urihttps://hdl.handle.net/10539/36681
dc.journal.titleAFRICAN JOURNAL OF BUSINESS AND ECONOMIC RESEARCH
dc.journal.volume16
dc.titleMeasuring the sources and outcomes of customerbased brand equity in a service industry

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