The winery: an exploration of the winery as catalyst for economic, social and tourism growth within the urban fabric
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Date
2011-10-12
Authors
Goldring, Ryan
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Abstract
The theme of this thesis explores wineries and the
unique quality that they possess of essentially being
an industrial factory that has become a place of
perceived romanticism, high class and sophistication.
A curiosity of how a factory adopts such a prestigious
and desired status is developed, and an exploration
of whether the architecture of a winery has become
such because of a collective romanticism and
sophistication perceived by society and does
architecture exaggerate this apparent imagery?
Could a winery be understood on a multiple of levels
and be able to trace an ‘architectural lineage’ to a
typology that is already steeped in similar or perhaps
seminary social readings? By using an understanding
of ‘tourism theory’, an exploration of how the
effect of tourism can infl uence the architecture
of a winery and conversely how the winery, where
void of the tourist, architecturally denounces the
spatial glamour generally presented to the tourist
and returns to being a factory. By utilising this new
understanding of a winery, the question is asked
of whether a winery can serve a larger collective of
society and not an exclusive few. By doing so, the
winery could be re-scripted and be transformed
from a factory space to space of sophistication
to ultimately a space of social contribution