Franchise Agreements In The Industrial Sector

Abstract

The purpose of this Research Report is to evaluate franchise agreements operating in the building and construction industry, in an attempt to provide a guideline for the form that such agreements should take in the future. The report is essentially exploratory, with the research conducted being investigative and evaluative. The first two chapters discuss the parameters of the report and analyse the theoretical composition of a commercial franchise agreement. This constitutes the bench mark against which agreements in the industrial sector are judged. The investigative research was conducted in two parts. Firstly the franchise agreements were discussed at a personal level with the franchisors. Secondly the subjective part of the research was conducted by means of a questionnaire to franchisees in the industrial sector on a national basis.