Franchise Agreements In The Industrial Sector
Date
2015-05-22
Authors
Krog, Hugh Dudley
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Abstract
The purpose of this Research Report is to evaluate franchise agreements
operating in the building and construction industry, in an attempt to
provide a guideline for the form that such agreements should take in
the future.
The report is essentially exploratory, with the research conducted
being investigative and evaluative.
The first two chapters discuss the parameters of the report and
analyse the theoretical composition of a commercial franchise agreement.
This constitutes the bench mark against which agreements in the
industrial sector are judged.
The investigative research was conducted in two parts. Firstly
the franchise agreements were discussed at a personal level with the
franchisors. Secondly the subjective part of the research was
conducted by means of a questionnaire to franchisees in the industrial
sector on a national basis.