Influencing millennials to embrace sustainable fashion in an emerging market a modified brand avoidance model perspective

dc.article.end-page758en
dc.article.start-page738en
dc.citation.doi10.1108/JFMM-07-2021-0169en
dc.contributor.authorAsphat Muposhien
dc.contributor.authorTinashe Chuchuen
dc.date.accessioned2024-11-11T08:53:53Z
dc.date.available2024-11-11T08:53:53Z
dc.facultyFACULTY OF COMMERCE, LAW & MANAGEMENTen
dc.identifier.citationWOSen
dc.identifier.issn1361-2026en
dc.identifier.urihttps://hdl.handle.net/10539/42325
dc.journal.titleInfluencing millennials to embrace sustainable fashion in an emerging market a modified brand avoidance model perspectiveen
dc.journal.volume28en
dc.titleInfluencing millennials to embrace sustainable fashion in an emerging market a modified brand avoidance model perspectiveen
dc.typeJournal Articleen
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