Influencing millennials to embrace sustainable fashion in an emerging market a modified brand avoidance model perspective
dc.article.end-page | 758 | en |
dc.article.start-page | 738 | en |
dc.citation.doi | 10.1108/JFMM-07-2021-0169 | en |
dc.contributor.author | Asphat Muposhi | en |
dc.contributor.author | Tinashe Chuchu | en |
dc.date.accessioned | 2024-11-11T08:53:53Z | |
dc.date.available | 2024-11-11T08:53:53Z | |
dc.faculty | FACULTY OF COMMERCE, LAW & MANAGEMENT | en |
dc.identifier.citation | WOS | en |
dc.identifier.issn | 1361-2026 | en |
dc.identifier.uri | https://hdl.handle.net/10539/42325 | |
dc.journal.title | Influencing millennials to embrace sustainable fashion in an emerging market a modified brand avoidance model perspective | en |
dc.journal.volume | 28 | en |
dc.title | Influencing millennials to embrace sustainable fashion in an emerging market a modified brand avoidance model perspective | en |
dc.type | Journal Article | en |
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