Assessing the Social Media Maturity of a Community Radio Station: The Case of Rhodes Music Radio in South Africa

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dc.citation.doihttps://doi.org/10.23962/10539/28661
dc.citation.epage21
dc.citation.issue24
dc.citation.spage1
dc.contributor.authorGavaza, Mudiwa A.
dc.contributor.authorPearse, Noel J.
dc.date.accessioned2019-12-06T09:00:28Z
dc.date.available2019-12-06T09:00:28Z
dc.date.issued2019-12-06
dc.description.abstractSocial media has become a major factor within the operations and functions of radio stations. This study used a social media maturity model (SMMM), developed from available literature, to assess the social media maturity of a South Africa community radio station, Rhodes Music Radio (RMR). The study found that RMR had a level 3 rating on a 5-level maturity scale, indicating that it was quite, but not yet fully, mature in its social media use. In addition to outlining the research and its findings, this article makes recommendations for how the station could increase the maturity of its social media use.
dc.description.librarianCA2019en_ZA
dc.identifier.citationGavaza, M. A., & Pearse, N. J. (2019). Assessing the social media maturity of a community radio station: The case of Rhodes Music Radio in South Africa. The African Journal of Information and Communication (AJIC), 24, 1-21. https://doi.org/10.23962/10539/28661
dc.identifier.issn2077-7213 (online version)
dc.identifier.issn2077-7205 (print version)
dc.identifier.urihttps://hdl.handle.net/10539/28661
dc.journal.linkhttp://www.wits.ac.za/linkcentre/ajic
dc.journal.titleThe African Journal of Information and Communication (AJIC)
dc.languageEnglish
dc.orcid.idGavaza: https://orcid.org/0000-0002-6104-3886
dc.orcid.idPearse: https://orcid.org/0000-0001-7583-9845
dc.publisherLINK Centre, University of the Witwatersrand (Wits), Johannesburg
dc.titleAssessing the Social Media Maturity of a Community Radio Station: The Case of Rhodes Music Radio in South Africaen_ZA
ddi.keywordsocial media, community radio, social media maturity model (SMMM), Rhodes Music Radio (RMR), Makhanda (Grahamstown), South Africa
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AJIC Issue 24, 2019