Two commercial music radio stations and their use of Twitter
No Thumbnail Available
Date
2016
Authors
Smurthwaite, Michael
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This research report is an exploratory study into two regional commercial music stations (YFM and 947) and their use of Twitter as a tool to relate to, interact with and enable participation from their audiences. Of particular interest was why they are using it, what they are doing with it and how this affects the on-air content pre, during and post broadcast, if at all it does. [Abbreviated Abstract. Open document to view full version]
Description
A research report submitted to the Faculty of Humanities, University of the Witwatersrand, Johannesburg, in fulfilment of the requirements for the degree of Master of Arts (Journalism and Media Studies), 2016
Keywords
Citation
Smurthwaite, Michael (2016) Two commercial music radio stations and their use of Twitter, University of Witwatersrand, Johannesburg, <http://wiredspace.wits.ac.za/handle/10539/21993>