Factors that influence the intentions to recommend Johannesburg as a tourist desti-nation :an international students perspective

dc.contributor.authorSehahabane, Puseletso
dc.date.accessioned2020-09-15T10:43:56Z
dc.date.available2020-09-15T10:43:56Z
dc.date.issued2019
dc.descriptionA Dissertation submitted in complete fulfillment of the requirements for the degree of the Master of Commerce in the School of Economic and Business Sciences, at the University of the Witwatersrand, 2019en_ZA
dc.description.abstractThe research investigated the use of the three potential predictors of intention to recommend (city brand identity, city perception and destination image) as a means of establishing whether these were related to city rejuvenation, which ultimately lead to intention to recom-mend. The study reviewed prior literature on intention to recommend. Probability sampling was used to select respondents, and a research model was developed to measure the con-structs used for the study. A field study was conducted in Johannesburg at the University of the Witwatersrand, and research data was collected from 375 registered students of the Uni-versity of the Witwatersrand, 18 years and older. Using the SPSS 24 and AMOS 24 software programs, structural equation modelling (SEM) was performed to analyze the data set. Based on the findings of the study, city perception, destination image and city brand identity all have a positive impact on students’ intention to recommend Johannesburg as a tourist desti-nation. Another contribution to the literature made here was to confirm that city rejuvenation and city brand identity both have a direct and positive impact on destination image. This was confirmed by what Braun, Kavaratzis and Zenker, (2013) stated that in building the city’s im-age, architecture is one of the key elements, which truly needs some visual and concrete fac-tors to catch people’s attentions. Finally, the last contribution to the literature of destination marketing made by the current study is that destination image has a positive relationship on the student’s city perception. This supported Lee and Xie’s, (2011) statement that destination image has a positive effect on city perception.en_ZA
dc.description.librarianXN2020en_ZA
dc.facultyFaculty of Commerce, Law and Managementen_ZA
dc.format.extentOnline resource (112 leaves)
dc.identifier.citationSehahabane, Puseletso Brenda. (2019). Factors that influence the intentions to recommend Johannesburg as a tourist destination :an international student's perspective. University of the Witwatersrand, https://hdl.handle.net/10539/29654
dc.identifier.urihttps://hdl.handle.net/10539/29654
dc.language.isoenen_ZA
dc.schoolSchool of Business Sciencesen_ZA
dc.subject.lcshUrban renewal--South Africa--Johannesburg
dc.subject.lcshCity planning--South Africa--Johannesburg
dc.titleFactors that influence the intentions to recommend Johannesburg as a tourist desti-nation :an international students perspectiveen_ZA
dc.typeThesisen_ZA

Files

Original bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Puseletso Dissertation Final (2019)word (3).pdf
Size:
2.2 MB
Format:
Adobe Portable Document Format
Description:
Main work

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:

Collections