The effect of online customer reviews and celebrity endorsement on young female consumers purchase intentions

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dc.article.end-page482en
dc.article.start-page462en
dc.citation.doi10.1108/YC-05-2023-1749en
dc.contributor.authorTheresa Machekaen
dc.contributor.authorEmmanuel Quayeen
dc.contributor.authorNeo Ligarabaen
dc.date.accessioned2024-10-20T11:38:29Z
dc.date.available2024-10-20T11:38:29Z
dc.facultyFACULTY OF COMMERCE, LAW & MANAGEMENTen
dc.identifier.citationSCOPUSen
dc.identifier.issn17473616en
dc.identifier.urihttps://hdl.handle.net/10539/41739
dc.journal.titleThe effect of online customer reviews and celebrity endorsement on young female consumers purchase intentionsen
dc.journal.volume25en
dc.titleThe effect of online customer reviews and celebrity endorsement on young female consumers purchase intentionsen
dc.typeJournal Articleen
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