Unveiling the complex dynamics of masstige and social value effects on loyalty and interplay with attitudes

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dc.article.end-page2308en
dc.article.start-page2285en
dc.citation.doi10.1007/S11135-025-02070-5en
dc.contributor.authorM. A. R Shahen
dc.contributor.authorMuhammad Kamranen
dc.contributor.authorTahir Awanen
dc.contributor.authorA. Z Shahen
dc.contributor.authorMudassira Sarfrazen
dc.date.accessioned2026-03-11T10:24:30Z
dc.facultyFACULTY OF COMMERCE, LAW & MANAGEMENTen
dc.identifier.citationIBSSen
dc.identifier.issn0033-5177en
dc.identifier.urihttps://hdl.handle.net/10539/48506
dc.journal.titleUnveiling the complex dynamics of masstige and social value effects on loyalty and interplay with attitudesen
dc.journal.volume59en
dc.titleUnveiling the complex dynamics of masstige and social value effects on loyalty and interplay with attitudesen
dc.typeJournal Articleen

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