Opportunities for effective diversity management in the motor industry.

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dc.contributor.authorKelbrick, Anthony Robert
dc.date.accessioned2018-11-28T11:45:48Z
dc.date.available2018-11-28T11:45:48Z
dc.date.issued1997
dc.descriptionA Researoh report submitted to the Faculty of Management, University of the Witwatersrand, in partial fulfillment of the requirements for the degree of Master of Management.en_ZA
dc.description.abstractA product of the dynamic changes undergone by industry over the past number of years has been the diversification of the workforce. This is placing a formidable challenge before management, not only to maintain, but under the new conditions of globalisation, to improve Levels of productivity. The purpose of this exploratory study was to establish what actions management of the motor industry could take to manage this diverse workforce in order to ensure maximum productivity and motivation. The findings highlighted personal attributes of managers manager integrity, communication, equality and as being of overriding importance. In particular, upgrading of employee skills were the main requirements. In order to address those behavioural aspects, it is recognised that a fundamental change in corporate culture is required. In conclusion, and in line with the literature reviewed, to become effective in diversity management, an organisation must be prepared to undergo a long-term transition.en_ZA
dc.description.librarianAndrew Chakane 2018en_ZA
dc.identifier.urihttps://hdl.handle.net/10539/26136
dc.language.isoenen_ZA
dc.subjectAutomobile industry and trade -- South Africa.en_ZA
dc.subjectAffirmative action programs -- South Africa.en_ZA
dc.subjectDiversity in the workplace -- South Africa.en_ZA
dc.titleOpportunities for effective diversity management in the motor industry.en_ZA
dc.typeThesisen_ZA
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