Investigating the impact of social media marketing efforts on brand loyalty in South Africa the moderating role of gender

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dc.article.end-page308en
dc.article.start-page287en
dc.citation.doi10.31920/1750-4562/2024/V19N1A13en
dc.contributor.authorNeo Ligarabaen
dc.date.accessioned2024-10-02T19:11:18Z
dc.date.available2024-10-02T19:11:18Z
dc.facultyFACULTY OF COMMERCE, LAW & MANAGEMENTen
dc.identifier.citationIBSSen
dc.identifier.issn1750-4554en
dc.identifier.urihttps://hdl.handle.net/10539/41306
dc.journal.titleInvestigating the impact of social media marketing efforts on brand loyalty in South Africa the moderating role of genderen
dc.journal.volume19en
dc.publisherADONIS & ABBEY PUBLISHERS LTDen
dc.titleInvestigating the impact of social media marketing efforts on brand loyalty in South Africa the moderating role of genderen
dc.typeJournal Articleen
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