Un[fractured]brew: architecture as a generator of identity through addressing preconceived divisions in craft beer

Ortner, Mark
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Newtown is a vibrant, multi-cultural precinct within the inner-city of Johannesburg. It has become an example of the new diverse multi-cultural spatial dynamics present within post-apartheid South Africa. This thesis addresses a dormant site within this cultural precinct and aims to re-appropriate and dynamically activate the site, thus creating a new dynamic member within the Newtown precinct. Through this architectural intervention, the aim is to explore and establish a central reference point between microbrewers and the public. This thesis’ architectural intervention merges preconceived divisions in brewing techniques (local and international) and starts a process of inclusive knowledge transfer that results in a unique diverse collaboration throughout the craft beer industry. This new methodology will better characterise the diverse nature of the craft brewery industry, whilst simultaneously reflecting South Africa’s nee/search for a new inclusive identity.
This document is submitted in partial fulfilment for the degree: Master of Architecture [Professional] at the University of the Witwatersrand, Johannesburg, South Africa, in the year 2013.