Is Multichannel retail marketing integration a panacea

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dc.article.end-page1648en
dc.article.start-page1630en
dc.citation.doi10.1080/01605682.2024.2430337en
dc.contributor.authorGuiomar Martin-Herranen
dc.contributor.authorSimon Sigueen
dc.date.accessioned2026-03-11T10:26:44Z
dc.facultyFACULTY OF COMMERCE, LAW & MANAGEMENTen
dc.identifier.citationWOSen
dc.identifier.issn0160-5682en
dc.identifier.urihttps://hdl.handle.net/10539/48507
dc.journal.titleIs Multichannel retail marketing integration a panaceaen
dc.journal.volume76en
dc.publisherPALGRAVE MACMILLAN LTDen
dc.titleIs Multichannel retail marketing integration a panaceaen
dc.typeJournal Articleen

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