Decoding the symphony of satisfaction commitment and trust as predictors of customer loyalty in demarketing situations

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dc.article.end-page249en
dc.article.start-page235en
dc.citation.doi10.32479/IRMM.16780en
dc.contributor.authorFiona Kigenen
dc.contributor.authorMarike Venter De Villiersen
dc.date.accessioned2024-10-08T11:00:41Z
dc.date.available2024-10-08T11:00:41Z
dc.facultyFACULTY OF COMMERCE, LAW & MANAGEMENTen
dc.identifier.citationDOAJen
dc.identifier.urihttps://hdl.handle.net/10539/41449
dc.journal.titleDecoding the symphony of satisfaction commitment and trust as predictors of customer loyalty in demarketing situationsen
dc.journal.volume14en
dc.titleDecoding the symphony of satisfaction commitment and trust as predictors of customer loyalty in demarketing situationsen
dc.typeJournal Articleen
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