Cultural values and entrepreneurial growth motivation: a focus on township enterprises in Tshwane.

Kgapola, Tshepiso
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This research is rooted in the theory of basic human values as postulated by Schwartz (1992). The theory puts forth dimensions of basic human values; self-enhancement, self-transcendence, openness to change and conservation. The study also explores the theory of achievement motivation by McClelland (1961) in exploring how cultural values influence entrepreneurial growth motivation. The research is undertaken to explore specifically how cultural values impact growth motivation of township entrepreneurs in Tshwane. The research takes a quantitative cross-sectional design with township entrepreneurs as the unit of analysis. Basic human values differ in their influence on entrepreneurial growth motivation. The township economic landscape in South Africa is one characterised by stagnation, lack of innovation and is mostly necessity driven. Self-enhancement values were found to have an inverse relationship with entrepreneurial growth motivation. Self-transcendence values were correlated with a small effect whilst conservation values showed significant correlation though their influence could not be statistically measured. No evidence was found of a relationship between openness to change values and entrepreneurial growth motivation. There needs to be more culture specific policies for township entrepreneurs and cultural values can be investigated on how they influence businesses in South African townships.
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Entrepreneurship and New Venture Creation, April 2019
Kgapola, Tshepiso Petronella, (2019) Cultural values and entrepreneurial growth motivation :a focus on township enterprises in Tshwane, University of the Witwatersrand, Johannesburg,