Conscientious corporate brands the roles of organisational purpose organisational culture brand authenticity and corporate social responsibility
| dc.article.end-page | 437 | en |
| dc.article.start-page | 418 | en |
| dc.citation.doi | 10.1057/S41262-025-00392-1 | en |
| dc.contributor.author | R Abratt | en |
| dc.contributor.author | Emmanuel Quaye | en |
| dc.contributor.author | Nicola Kleyn | en |
| dc.date.accessioned | 2025-10-07T13:16:20Z | |
| dc.faculty | FACULTY OF COMMERCE, LAW & MANAGEMENT | en |
| dc.identifier.citation | WOS | en |
| dc.identifier.issn | 1350-231X | en |
| dc.identifier.uri | https://hdl.handle.net/10539/46843 | |
| dc.journal.title | Conscientious corporate brands the roles of organisational purpose organisational culture brand authenticity and corporate social responsibility | en |
| dc.journal.volume | 32 | en |
| dc.school | 2.01 | en |
| dc.title | Conscientious corporate brands the roles of organisational purpose organisational culture brand authenticity and corporate social responsibility | en |
| dc.type | Journal Article | en |
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