The impact of income-generating strategies at newspapers: a study of Geld

Ueckermann, Helen

The impact of income-generating strategies at newspapers: a study of Geld

dc.contributor.author	Ueckermann, Helen
dc.date.accessioned	2006-10-31T14:48:23Z
dc.date.available	2006-10-31T14:48:23Z
dc.date.issued	2006-10-31T14:48:23Z
dc.description	0302222N, Helen Ueckermann Research report for Masters degree.2005	en
dc.description.abstract	Newspapers are operating in a changing media environment where commercial pressures have in some cases diluted the information, education and publicity functions of traditional journalism. This research report looks at strategies to attract advertising at publications and the impact of these strategies on journalistic operating approaches, media organisation and culture as well as certain aspects of content, with specific reference to the personal finance magazine Geld, which is published as part of the Afrikaans Sunday newspaper Rapport. The research question is framed in the context of a concern in media studies and the South African media publishing environment about increasing commercialisation and its effect on the role of journalism in society. I employed the research methods of content analysis, quantitative and qualitative, and in-depth interviews to explore the subject.	en
dc.format.extent	369808 bytes
dc.format.extent	69554 bytes
dc.format.extent	104826 bytes
dc.format.extent	56428 bytes
dc.format.mimetype	application/pdf
dc.format.mimetype	application/pdf
dc.format.mimetype	application/pdf
dc.format.mimetype	application/pdf
dc.identifier.uri	http://hdl.handle.net/10539/1552
dc.language.iso	en	en
dc.subject	Geld	en
dc.subject	income	en
dc.subject	newspapers	en
dc.subject	Fanus Gous	en
dc.subject	Rapport	en
dc.title	The impact of income-generating strategies at newspapers: a study of Geld	en
dc.type	Thesis	en