Identifying entrepreneurial skills required by South African black farmers - an entrepreneurial model

Xaba, Gugulethu Givenson
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This study was crafted on the realisation that some beneficiaries of land reform in South Africa have been struggling to turn their farming businesses into viable commercial enterprises. It was against this background that an investigation was carried out to identify entrepreneurial skills that are crucial in helping South African black farmers convert their small scale subsistence farming activities into lucrative commercial entities. The study utilised primary data of both a qualitative and quantitative nature and investigated the extent to which successful agricultural commercialisation is reliant on enterprise management skills, marketing skills, production skills, infrastructural utilisation skills, ICT skills, financial management skills and attitude to agricultural business. A logistic regression model was designed to test each of the seven hypotheses, and sought to establish all the variables that evoke appreciable influence on the probability of South African black farmers‟ commercialising successfully. The empirical results point to a number of attributes that have a significant impact on the likelihood of South African black farmers thriving commercially. These include, strategic planning, clear communication of organisation`s objectives and goals, beforehand knowledge of the market, promotion of own brand, conservation of agricultural practices, knowledge of seasons, timely conveyance of produce to the market, understanding of global agricultural trends, exploitation of ICT facilities, ease of access to funding, and qualified financial management personnel. Policy engineering around these aspects is likely to improve the lucrativeness of most black-owned farming enterprises.
Thesis (M.M. (Entrepreneurship and New Venture Creation))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2014.