Click farm platforms and informal work in Brazil

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dc.article.end-page34
dc.citation.doi10539-33453
dc.contributor.authorGrohmann, Rafael
dc.contributor.authorGovari, Caroline
dc.contributor.authorAmaral, Adriana
dc.date.accessioned2022-11-15T11:22:40Z
dc.date.availableAugust 2022
dc.date.issued2022-11-15
dc.departmentSouthern Centre for Inequality Studies (SCIS)
dc.description.abstractThis paper analyses work on click farm platforms in Brazil and argues that work on these platforms updates and reproduce traditional informal work in the country. The methods involve digital ethnography on click farm platforms, WhatsApp and Facebook groups and YouTube channels, and worker interviews. The findings present relationships between informal work and work for click farm platforms in these dimensions: a) culture and language, especially from WhatsApp groups, functioning as an extension of click farms; b) vocabularies and practices around “resale” as a sign of informal work in the country; c) the role of YouTubers in spreading neoliberal discourses; and d) boundaries around the piracy market and illegality. The paper contributes to debates on the taskification of work through digital labour platforms and the widespread neoliberal discourse and identity. First, the click farm platform deepens the mechanisms of micro-work platforms by presenting new layers of “fauxtomation” and “ghost work”, in a platform labour circuit marked only by Brazilians – consumers and workers. Second, it reveals the articulation among discourses of neoliberalism, entrepreneurship, and informal work in the context of the global South.
dc.description.librarianSeipati Mokhema
dc.description.sponsorshipSouthern Centre for Inequality Studies (SCIS)
dc.description.sponsorshipUniversity of the Witwatersrand
dc.facultyFaculty of Commerce, Law and Management
dc.identifier.citationGrohmann R., Govari C., Amaral A. and Aquino M.C. 2022. Click farm platforms and informal work in Brazil. Future of Work(ers) SCIS Working Paper Number 34, Southern Centre for Inequality Studies, University Of The Witwatersrand.
dc.identifier.urihttps://hdl.handle.net/10539/33453
dc.identifier.urihttps://www.doi.org/10.54223/uniwitwatersrand-10539-33453
dc.language.isoen
dc.orcid.id0000-0003-1063-8668
dc.orcid.id0000-0003-3204-1870
dc.orcid.id0000-0001-9159-2352
dc.publisherSouthern Centre for Inequality Studies (SCIS)
dc.publisherUniversity of the Witwatersrand, Johannesburg
dc.relation.ispartofseries34
dc.rights©2022 Southern Centre for Inequality Studies (SCIS)
dc.schoolSouthern Centre for Inequality Studies (SCIS)
dc.subjectInequality
dc.subjectDigital Labor Platforms
dc.subjectGig Economy
dc.subjectBrazil
dc.subjectNeoliberal identity
dc.subjectClick farms
dc.subjectMicro-work
dc.subjectPlatform labour
dc.titleClick farm platforms and informal work in Brazil
dc.typeWorking Paper
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