Intuitive interaction in mobile application interfaces and the role animation has on information integration: an empirical user study

Anderson, Nathan
Journal Title
Journal ISSN
Volume Title
In the design and development industry, animation in the mobile interface is regarded as making interaction with mobile apps more intuitive. This study investigates the claim from the perspective of intuitive interaction research in Human-Computer Interaction (HCI), and Judgment and Decision making (JDM). The hypothesis is that animation in the mobile interface can influence how individuals integrate information, which is an underlying process of intuition. A wholly between-subjects design was used to test the relationship between animation, information integration, and judgmental evaluation. One hundred and fifty-two (152)participants were randomly assigned to either the experimental or control condition. The control condition is a replication of an experiment in automatic processing (Betsch, Plessner, Schwieren, & Gütig, 2001) and the experimental condition is an extension of this earlier work where animation is introduced as the independent variable. The results suggest that animation has a significant effect on how information is integrated and the resulting judgmental evaluations that were formed by participants
A dissertation submitted in fulfilment of the requirements for the degree of Master of Digital Arts at the University of the Witwatersrand, Johannesburg, 2020