Brand authenticity influence on young adults luxury sneakers brand preference The mediating role of brand image

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dc.article.end-page14en
dc.article.start-page1en
dc.citation.doi10.1186/S43093-024-00312-Wen
dc.contributor.authorNeo Ligarabaen
dc.contributor.authorJoy Chengen
dc.contributor.authorNompumelelo Ndungwaneen
dc.contributor.authorBrighton Nyagadzaen
dc.date.accessioned2024-10-03T09:48:24Z
dc.date.available2024-10-03T09:48:24Z
dc.facultyFACULTY OF COMMERCE, LAW & MANAGEMENTen
dc.identifier.citationDOAJen
dc.identifier.issn2314-7202en
dc.identifier.urihttps://hdl.handle.net/10539/41343
dc.journal.titleBrand authenticity influence on young adults luxury sneakers brand preference The mediating role of brand imageen
dc.journal.volume10en
dc.titleBrand authenticity influence on young adults luxury sneakers brand preference The mediating role of brand imageen
dc.typeJournal Articleen
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