Internal branding of a university business through building and gaining from employeebased brand equity

Simple item page
dc.article.end-page444en
dc.article.start-page427en
dc.citation.doi10.1080/15228916.2023.2239653en
dc.contributor.authorHelen Duhen
dc.contributor.authorHelen Waraen
dc.date.accessioned2024-10-08T11:12:40Z
dc.date.available2024-10-08T11:12:40Z
dc.facultyFACULTY OF COMMERCE, LAW & MANAGEMENTen
dc.identifier.citationIBSSen
dc.identifier.issn1522-8916en
dc.identifier.urihttps://hdl.handle.net/10539/41451
dc.journal.titleInternal branding of a university business through building and gaining from employeebased brand equityen
dc.journal.volume25en
dc.publisherTAYLOR AND FRANCIS LTD.en
dc.titleInternal branding of a university business through building and gaining from employeebased brand equityen
dc.typeJournal Articleen

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
Journal Article.pdf
Size:
898.8 KB
Format:
Adobe Portable Document Format
Description:
Bitstream uploaded by REST Client
Download

Collections

Academic Wits Research Outputs (All submissions)